Eric B. Schultz
Not long ago, a friend sent me a video which featured a new holiday character, “Pumpkin-Headed Turkey Claus,” with a note saying how appalled he was with the way retailers had hijacked
I’m pretty jaded myself by holiday retailers. But even I’ve winced a few times this fall. There was the Christmas wrapping-paper sale I stumbled upon in mid-October, for example, and the recent news that many large retailers would be opening their doors at 8 or 9 p.m. on Thanksgiving evening. (Who’s going to eat cold turkey sandwiches with me?) Now, I’d been introduced to the Pumpkin-Headed Turkey Claus offering proof positive that Halloween, Thanksgiving, and Christmas had finally been smashed together into the twisted wreckage of one long retail extravaganza.
Remember the time when Christmas was simple and less commercial, when you could step out of your door into a Currier and Ives print. No? How about a $29 Thomas Kinkade “Memories of Christmas” print? Precisely. One of the greatest of all holiday traditions is recalling a holiday season—historian Stephen Nissenbaum reminds us in his superb book, The Battle For Christmas—that never existed at all.







