They aims, they shoots... who cares?

'Goal', in sport, it a pretty definitive thing.

You score one. And that's a result.

In politics and business it seems to be a very different beast.

Just in the last few days I must have had a dozen press releases about someone or other setting a goal, ranging from the next few years to the next century. And, more often than not, I have seen this blatant PR faithfully trotted out in some major media.

This blog will not be one. While I can laud any worthy aim, until the evidence that it has been achieved is in, it's about worth the paper it has been emailed upon.