Audience
Companies seeking a solution to predict future performance across all channels
About Keen
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketersā spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keenās marketing elasticity engine estimates help you consider all channels, even those youāve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if itās in a channel youāre not using? Or when uncertainty is high, like say, in a pandemic? Keenās SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth.
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Company Information
Keen Decision Systems
Founded: 2010
United States
keends.com
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Keen Frequently Asked Questions
Keen Product Features
Business Intelligence
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Ad Hoc Reports
Natural Language Generation (NLG)
Profitability Analysis
Business Performance Management
Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Key Performance Indicators
Predictive Analytics
Quantitative Analysis
Scorecarding
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Ad hoc Analysis
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Qualitative Analysis
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Regression Analysis
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Text Analytics
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Channel Attribution
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ROI Tracking
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ROI Tracking
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Conversion Tracking
Customer Journey Mapping
Marketing Planning
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Collaboration
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Media Planning
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