Portfolio bid strategies are AI-powered, goal-driven bid strategies that help you optimize bids across multiple campaigns. They help you reach your performance goals and provide a single place for you to quickly change bidding settings for all campaigns that use a single portfolio bid strategy.
This article shows you how to create a new portfolio bid strategy when you’re setting up a new campaign, in campaign settings, or in the Shared library.
It’s best practice to implement shared budgets with portfolio bidding. Learn more about how to Link shared budgets to portfolio bid strategies.
Note: Cross-account bid strategies allow you to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level
Before you begin
If you don’t yet know what type of portfolio bid strategy is right for you, read about our whole suite of automated bid strategies first. You’ll also find definitions for each bid strategy during campaign setup. Keep in mind that portfolio bid strategies are not available for Performance Max campaigns.
Instructions
Create a portfolio bid strategy in the Shared library “Bid strategies” page
- Go to Budgets and bidding in the Tools menu
.
- Select Bid strategies.
- Select the plus button
, and choose the type of bid strategy you’d like to create.
- Enter the name of your new portfolio bid strategy.
- Select the campaigns you want to include (you can also add more campaigns after your portfolio bid strategy is created).
- Enter the bid strategy settings.
- Select Save.
Create or change a portfolio bid strategy with existing campaigns
- Go to Campaigns in the Campaigns menu
.
- Select the campaigns you’d like to include.
- Select Edit from the navigation menu (top).
- Select Change bid strategy from the dropdown menu.
- You can choose to Create new portfolio strategy, or Use existing portfolio strategy.
- If you choose “Use existing portfolio bid strategy”, select a strategy from the list provided.
- If you choose “Create new portfolio bid strategy”, enter the settings for your new strategy, and give it a name.
- Select Apply.
Important: The bid strategy type of an existing portfolio bid strategy cannot be modified (for example changing from Target CPA to Target ROAS). Advertisers must instead utilize a different portfolio strategy or create a new one of the desired type.
