Travel ads format requirements

At Google, we aim to make the travel research and booking experience as user-friendly as possible. We're working to help travelers discover new and unique things to do and to make it easier for partners to promote their tours, attractions, and activities and connect with interested travelers.

Below you’ll find links to asset specifications for Things to do and Vacation rentals to ensure that your travel ads serve properly.


Things to do

Things to do ads reach travelers when they’re showing interest in a particular city or destination. Things to do campaigns simplify the advertising process by removing the need to create ads and target keywords within your campaign. Learn more About Things to do ads.

Note: The Things to do platform is managed via developer integrations. Guidelines, getting started, and asset specifications can be found on the developer documentation.

Vacation rentals

When users search for Vacation Rentals on Google Search or Maps, they'll be presented with a list of rental options that best fit their itinerary and needs. Learn how to Set up Vacation Rentals.

Note: Vacation Rentals are managed via Hotel APIs. Guidelines, getting started, and asset specifications can be found on the developer documentation.

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