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IBM watsonx Assistant (Formerly Watson Assistant) is a market-leading enterprise conversational AI platform that allows you to build intelligent virtual and voice assistants that can provide customers with fast, consistent and accurate answers across any messaging platform, application, device or channel. Using artificial intelligence and large language models, watsonx Assistant learns from customer conversations, improving its ability to resolve issues the first time while removing the frustration of long wait times, tedious searches and unhelpful chatbots. Most chatbots try to mimic human interactions, frustrating customers when a misunderstanding arises. IBM watsonx Assistant is more than a chatbot. It knows when to search for an answer from a knowledge base, when to ask for clarity and when to direct users to a human agent for more assistance. And since it can be deployed in any cloud or on-premises environment – smarter AI is finally available wherever you need it.

Sadie is an AI-powered 24/7 conversational host and phone agent built for the hospitality industry that answers incoming calls, handles customer inquiries, and manages reservations and orders automatically so businesses never miss opportunities or drop service quality. It uses natural language AI to pick up every call and interact with callers in a friendly, professional way, answering general questions, confirming or modifying bookings, collecting secure deposits, and transferring complex cases when needed. Sadie integrates with popular reservation systems (such as OpenTable and other restaurant/hotel booking platforms) so that calls and reservations synchronize seamlessly with existing workflows, giving venues a unified view of guest interactions and bookings. Designed to operate around the clock without additional staff, it reduces the burden of manual call handling, helps capture more bookings and orders, including during peak times or after hours, and improves customer experience.