Vulse

Sprout Social’s Employee Advocacy platform empowers employees to become brand advocates by easily sharing approved content on their social networks. The platform helps organizations increase brand awareness and extend reach while reducing paid media costs through earned media value. Employees can share pre-approved messages that maintain brand consistency and compliance, minimizing risk. The platform supports content sharing across LinkedIn, X (formerly Twitter), Facebook, and Instagram via desktop or mobile apps. Employers can track advocacy impact with detailed analytics, measuring reach, engagement, and ROI linked to leads or web traffic. Overall, Sprout Social simplifies amplifying brand messages authentically through employees.

Heyoo.ai is a B2B LinkedIn employee advocacy and thought leadership platform combining campaign-based employee advocacy and managed executive posting, built for marketing teams coordinating LinkedIn visibility across employees, executives, and departments. For employee advocacy, every employee receives three personalised LinkedIn post suggestions written in their own tone of voice, removing the blank page problem and increasing participation and authenticity at scale. For executive thought leadership, the Managed Posting suite allows marketing teams to draft, schedule, and send posts for leader approval, ensuring key voices show up consistently without operational friction. Performance is trackable through individual shortlinks, UTM parameters, and campaign reporting, connecting organic LinkedIn activity to traffic, lead generation, and revenue workflows. Heyoo is built for B2B organisations running measurable employee advocacy and thought leader LinkedIn programs at scale.