Audience
Industries looking for performance marketing solutions to match their brand with searchers and consumers
About QuinStreet
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual and private-label marketplaces in one of the nation’s largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results. Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience. We bring all of this together to deliver truly great results for consumers and brands in the world’s biggest channel. We match online consumers to product and service providers. We help product or service providers reach “Research and Compare” customer prospects in the world’s largest channel.
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Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Company Information
QuinStreet
Founded: 1999
United States
www.quinstreet.com
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