Audience
Companies searching for a customer communications management software
About M/Series
Regardless of the spelling as customer communications management or customer communication management, the CCM concept comprises all components that contribute to operating, organizing and improving a company's customer-related communication. In our context, we are primarily concerned with transaction-oriented communication, i.e. communication initiated by a business transaction. Customer communication management - CCM specifically includes the creation and dispatch of customer messages, correspondence, account statements, invoices, etc. On the one hand, it is necessary to manage the increasing volume of this communication from an organizational and technical point of view, and on the other hand, its quality is becoming increasingly decisive for a well-functioning customer relationship and lasting customer loyalty. This increasingly includes the adequate use of different media in order to actually reach the customer via his preferred paper-based or digital channels.




