Kantar Marketplace
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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Nielsen ONE
Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing.
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Bionic for Agencies
Award-winning, 5-star rated media planning software that delivers perfect media plans, beautiful flowcharts, effortless RFPs and IOs, flawless trafficking, diligent reporting, client dashboards, vendor bill reconciliation, and much more! Bionic for Agencies is the only fully integrated media planning software and media buying software for omnichannel marketing – digital, TV, radio, print, OOH, and more. Bionic gives you transparency, accountability, and control of your media planning and media buying. Bionic centralizes and standardizes all your media investments across all your clients and teams, worldwide. Bionic enables you to establish, authorize, and track progress against your media budgets. Bionic helps you find the best advertising placements for your media plan using the industry’s biggest searchable database of advertising programs, powered by modern artificial intelligence.
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Camphouse
Camphouse is a robust campaign workflow management platform designed to streamline marketing operations for teams across multiple markets. It consolidates data from local and global campaigns into a centralized platform, offering real-time insights, performance tracking, and automated reporting. Camphouse enables seamless collaboration between teams by eliminating fragmented workflows, promoting better decision-making with AI-powered insights, and simplifying media planning and tracking. The platform’s customizable features and secure data governance empower CMOs, media teams, and CFOs to align campaigns, maximize ROI, and gain actionable insights for campaign optimization.
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