Audience
Companies and businesses looking for a solution to get directional counting information to increase sales
About Honeywell People Counter
People Counter provides the data that enables end-users to better understand their operations and maximize potential revenue opportunities. By counting and reporting the number of people entering and exiting a specific area, managers can better understand their closing ratio and identify opportunities for improvement. People Counter provides the key component to determine your close ratio. Transaction, sales and staffing data can only truly be interpreted by adding traffic information to the equation. Combining traffic data with other operational data provides end-users with the methodology to accurately increase customer service during key selling periods, reduce costs during slow selling periods, and determine the effectiveness of advertising expenses and promotional campaigns. People Counter is an ideal solution to accurately automate the gathering of data relating to people entering and exiting a site that can be used for a variety of purposes.
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Tests show video people counting achieves over 98% accuracy. This is how it's done anonymously. Overhead closed-circuit television camera, or IP camera, tracks people's movements. The camera connects to a people counter which accurately detects and records how many people pass through the counting zone. The people counters send back data over Wi-Fi, Internet, IoT, IP, Ethernet, RS485 or RS232. Counts can be combined with live sales data in a POS database, giving real-time sales conversion figures. Wide entrances and areas are handled by linking several cameras across the ceiling. The embedded video server lets you view live video footage alongside the people counts, so you can accurately verify, and configure, the system over the internet. Once set up, counts alone can be sent over the network to save bandwidth. Replay counting videos for off-site commissioning.
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Traf-Sys
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TraxSales
TraxSales is a retail traffic intelligence and sales accountability system designed to help businesses accurately measure customer activity and improve performance without increasing foot traffic. It combines a camera-based people counting system with advanced reporting tools, capturing a time-stamped photo of every person entering a store to create a verifiable record of each sales opportunity. It allows managers to review and refine this data by removing non-customer entries such as employees or delivery personnel, resulting in near 100% accurate traffic counts that go beyond traditional estimation-based counters. It integrates this verified traffic data into a comprehensive analytics environment, where businesses can track key metrics such as conversion rates, revenue per guest, staffing efficiency, and long-term performance trends. It provides detailed reports on hourly, daily, and historical traffic patterns, enabling companies to optimize staffing.
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Company Information
Honeywell
Founded: 1906
United States
www.security.honeywell.com/product-repository/people-counter
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