Audience
Companies requiring a tool to manage their ad campaigns and customize their business objectives
About Google Ads Data Hub
Tailor your marketing measurement approach to your unique business needs. Ads Data Hub enables customized analysis that aligns with your specific business objectives while respecting user privacy and upholding Google’s high standards of data security. With Ads Data Hub, you can upload your first-party data into BigQuery and join it with Google event-level ad campaign data. Combining your data with Google event data can unlock insights, improve advertising efficiency, help you achieve data-driven business goals, and yield more effective campaign optimization. Results from Ads Data Hub are aggregated over a group of users, which allows Google to provide more complete data and still maintain end-user privacy. Ads Data Hub is built in a privacy-safe way, and its functionality differs significantly from other data warehousing solutions. Even experts with experience using other clean rooms and data warehousing solutions may need to learn how to operate effectively in Ads Data Hub.
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InfoSum
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Permutive
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Company Information
Google
Founded: 1998
United States
developers.google.com/ads-data-hub
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Other Useful Business Software
Parasoft: Automated Testing to Deliver Superior Quality Software
Parasoft helps organizations continuously deliver high-quality software with its AI-powered software testing platform and automated test solutions. Supporting the embedded, enterprise, and IoT markets, Parasoft’s proven technologies reduce the time, effort, and cost of delivering secure, reliable, and compliant software by integrating everything from deep code analysis and unit testing to web UI and API testing, plus service virtualization and complete code coverage, into the delivery pipeline. Bringing all this together, Parasoft’s award-winning reporting and analytics dashboard provides a centralized view of quality, enabling organizations to deliver with confidence and succeed in today’s most strategic ecosystems and development initiatives—security, safety-critical, Agile, DevOps, and continuous testing.
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