Catalina

CE Vision visualization platforms and data feeds deliver unrivaled market research and shopper behavior intelligence by fusing numerous privacy-compliant data types across geographies. These unique actionable insights are driven by near real-time market intelligence and benchmarking capabilities at the industry, subindustry, and brand levels with data on 12K+ tracked public and private brands and 494K+ store locations. You can view data by online, brick & mortar, and 3rd party channels as recent as 6 days post-purchase. Global brands trust CE Vision data for market intelligence and to understand shopper behavior. Discover new competitors and growth drivers, compare sales against competition, assess customer loyalty and retention, benchmark market share, and analyze overall business performance. Whether you're looking to better inform corporate strategy, power marketing insights, or better understand your shoppers, CE Vision offers the most accurate market intelligence.

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.