atypica.AI

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

Conveo is an AI-powered platform for qualitative research that helps teams design, conduct, and analyze interviews (video and voice) with real people across consumers, users, and audiences. From start to finish, it supports defining the research brief, recruiting participants, interviewing asynchronously, analyzing video responses with AI (extracting themes, clips, consumer behavior), and producing insights & storytelling for stakeholders. Studies that might typically take 6 weeks are reduced to about 3 days. It offers features like interview-guide drafting (just provide business objectives or an uploaded brief), global recruitment of interviewees, asynchronous interviews (so people can respond on their own schedule), and fast, automated video analysis. Use cases include concept & creative testing, product usage & experience testing, brand positioning/awareness, uncovering consumer behavior, etc.