Audience
Market Research platform for businesses
About Appinio Market Research
Trends and consumer needs are constantly changing. Appinio automates market research and collects thousands of answers from your target group within minutes - giving you representative feedback in real-time. We conduct market research as it should be today: fast, simple, valid. To understand their target group's needs, companies need to validate decisions with consumers continuously. This constant exchange enables companies to become consumer-centric, make better decisions, and build better products. Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or an HR department in a corporate group. HR managers can use targeted surveys to better understand their employees and, for example, determine the reasons for dissatisfaction or absenteeism and initiate countermeasures. It also makes sense to survey target groups that correspond to potential applicants in order to optimize recruiting.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
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Pricing
Starting Price:
$1.90 per credit
Integrations
No integrations listed.
Company Information
Appinio
Founded: 2014
Germany
www.appinio.com
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Product Details
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Cloud
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Online
Appinio Market Research Frequently Asked Questions
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Market Research
Benchmarking
Data Management
Panel Management
Sample Management
Statistical Analysis
Survey Management
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