Audience
Businesses looking for a solution to improve earnings and access unique demand from Amazon and other buyers
About Amazon Unified Ad Marketplace (UAM)
Improve earnings with one simple server-to-server header bidding integration. Access unique demand from Amazon and other buyers. We combine unique product ads from Amazon and demand from buyers. All bidders compete equally and transparently. One integration connects you to all buyers. Automatically set up ad server line items with a few clicks. Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days. Access ads from Amazon and other buyers. Reduce latency with one ad call to our server. Unified Ad Marketplace is an invitation-only service. Generally speaking, UAM is designed for web publishers who directly or exclusively represent their site and use Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad server. Buyers on UAM include OpenX, Pubmatic, Magnite Index Exchange, Smaato and more. We are always integrating new demand partners so this list will be updated over time.
Other Popular Alternatives & Related Software
PropellerAds
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers.
The main platform’s benefits are:
- Multiple exclusive traffic sources in a single advertiser’s account
- Exceptional traffic quality and purity ensured by the latest anti-fraud software
- Demographic and Interests Targeting for Push ads
- In-Page Push – a traffic type that allows you to target iOS and Mac devices
- Direct Click traffic for Popunder campaigns that might boost your CR up to 120 times
- CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part
- Precise statistics and A/B testing tools
The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
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Adtelligent
Adtelligent helps publishers with technology independence. We provide publishers with a new way to gain access to demand, without paying hidden programmatic taxes and revenue shares. The platform features powerful ad serving, header bidding and tools to create alternative entry points to buyers. Adtelligent helps publishers with technology independence. We've built an open platform for Header Bidding management that allows publishers to increase revenue and reduce time for integration. The programmatic and data revolution has ushered in a new era of efficiency for advertisers but at a significant cost to the media owners. Many publishers have ceded their independence in order to achieve revenue growth through a series of complicated outsourced technology relationships with demand partners and intermediaries. In doing so publishers have lost control of the process of selling their audience to buyers, once the cornerstone of their business model.
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Amazon Transparent Ad Marketplace (TAM)
Easily improve revenue and reduce latency with a single call to our server-to-server marketplace. Auction-level reporting shows that the highest bid always wins. No fee for publishers and a nominal $0.01 CPM charged to bidders. Work better with your preferred partners, including Amazon, and easily tap into 50+ buyers. The page or app makes one ad call and Transparent Ad Marketplace handles the rest from the server-side. Access unique Amazon demand and our proven experience in building scalable infrastructure. One light SDK setup to make all demand partners compete in parallel. Effortlessly connect with ad-tech services to help grow your business. Integrations require no extra development work and come with APS customer support. Add incremental partners without effort with a turn-key monetization solution for publishers of all sizes. The only technical requirement to use TAM is active integration with the multi-slot header bidding tag of Amazon Publisher Services (APS).
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Google Ad Manager
Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.
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Company Information
Amazon
Founded: 1994
United States
aps.amazon.com/aps/unified-ad-marketplace/
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