Audience
Advertisers and merchants seeking a tool to optimize their marketing campaign strategies
About Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a secure, privacy-protected, cloud-based, clean room solution in which advertisers can easily perform analysis and create audiences via pseudonymized signals, including signals from Amazon Ads and its own inputs. AMC unifies rich signals from Amazon properties, advertisers, and built-in external providers, and allows flexible inquiries about these signals in a secure privacy environment. Subsequently, advertisers can employ personalized insights and audiences generated through AMC to optimize campaign strategies, direct marketing execution, and influence business decisions. Create custom audience lists using interaction logs, conversion events, segment information, and more. Audiences created in AMC can be activated directly through Amazon DSP. Get a deep understanding of customer shopping experiences through Amazon Ads media and channels. Quantifies the advertising impact on Amazon and outside of Amazon.
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Amazon Omnichannel Metrics
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.
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Amazon DSP
Amazon DSP is a demand platform that allows you to programmatically purchase ads to reach new and existing audiences wherever they spend their time. Use exclusive insights and purchase signals to connect with the most relevant audiences wherever they spend their time. Plan your marketing strategy with insights and measure results with performance reports, available at no additional cost. From manual reviews on review websites to real-time bidding evaluations, we take steps to maintain quality standards and brand safety. Amazon DSP now uses new machine learning models to improve campaign performance and to help advertisers reach new audiences. A detailed look at how Amazon DSP can help you create programmatic campaigns and guide your future marketing strategies through statistics and insights. Enroll in our Amazon DSP certification to showcase your knowledge and learn how to adjust your strategy.
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1plusX
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
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Quartile
We help you plan, optimize and grow your Amazon results. A Sophisticated PPC Platform That Manages Campaigns Dynamically for Maximum Performance. Set Your Goals and Let The System Optimize Your Campaigns. Quartile enables brands and agencies to scale campaigns across Amazon Advertising. Quartile is a global leader with around 2% of all Amazon advertising spend under management across 11 countries. With state-of-the-art machine learning, we help brands maximize their presence on the largest e-commerce platform on the planet. Our smart ads have higher conversion rates boosting sales and rankings. We leverage on a massive amount of data to train our models to make the most accurate decisions. An autonomous platform that adjusts and optimizes campaigns dynamically. With experience across 11 different Amazon markets we can help you get instant global presence.
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Company Information
Amazon
Founded: 1994
United States
advertising.amazon.com/solutions/products/amazon-marketing-cloud
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