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stumu415@lemmy.zip to Technology@lemmy.worldEnglish · 3 days ago

BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display

consumerrights.wiki

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BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display

consumerrights.wiki

stumu415@lemmy.zip to Technology@lemmy.worldEnglish · 3 days ago
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BMW Spider-Man in-car advertising
consumerrights.wiki
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On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen...
  • deegeese@sopuli.xyz
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    3 days ago

    Remember when they tried to make you rent the heated seats you already have?

    • theparadox@lemmy.world
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      3 days ago

      Maybe they will offer a commercial-free subscription service.

      • mrmisses@lemmy.world
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        Maybe they will offer a commercial-free subscription service.

        Ftfy

        • deegeese@sopuli.xyz
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          3 days ago

          If have to watch ads it’s not a luxury car, it’s a Kia in a suit.

          • FlexibleToast@lemmy.world
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            I don’t watch ads in my Hyundai. That makes it worse than Kia/Hyundai.

            • saltesc@lemmy.world
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              3 days ago

              The only cars I see ads in are borrowed from Europcar and are basic pieces of shit. So I guess BMW is around there now.

          • muusemuuse@sh.itjust.works
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            3 days ago

            This is brilliant. Single sentence deathblow to BMW marketing.

    • 87Six@lemmy.zip
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      2 days ago

      you’d think BMW customers learned from that

      Or you’d hope, I guess, because I actually wouldn’t think them smart enough to learn from that

    • muusemuuse@sh.itjust.works
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      Oh no! How will me and my soldiering iron cope?

      • kbobabob@lemmy.dbzer0.com
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        3 days ago

        Better get good at CAN bus. Unless u like the Christmas tree look of a lit up dash.

        • muusemuuse@sh.itjust.works
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          3 days ago

          I wonder if they put CAN gateways at the heated seats.

    • SaveTheTuaHawk@lemmy.ca
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      2 days ago

      Remember when they installed turn signals you never use?

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