

I have to imagine that the customers BMW targets probably like ostentatious consumerism, right? Maybe something like “these plebs don’t even get premium ads on their car dashboard.”
I mean I have no idea. I’m just guessing. They could afford another car, right? They must like it. Or are BMWs only for people that are like the “McMansion” level of rich? It’s not like it’s a Bentley or a Rolls, right? Those are car words. Aren’t those the “old money” type of brands?
50% of all consumer spending is done by the top 10% of income earners. Maybe BMWs are the bottom of the barrel economy cars for that 10%. 🤷♂️















There was a brief period of time where they were actually on the “right” track IMO. You’d pop the headset on, call your friend(s), and when they answered, immediately your VR avatars would be standing in the same virtual space or in your room if you’re using passthrough mode, and you could “look at” and speak to each other in a way that felt extremely natural. You’d start gesturing and naturally moving your body as you speak in the same way you would in a face-to-face chat. The same way you can be at a Halloween party and after a few minutes, you’re having a completely normal conversation with Abe Lincoln or a frog or whatever. Even though the avatars weren’t perfect, there were times that three of us just stood around for 30-45 minutes just chatting and catching up before anyone suggested playing an actual game.
To me, the main selling point of VR is that it’s the best way to feel present with someone who isn’t physically there. It’s better than a video call or a traditional online game. It’s really the closest thing to just “hanging out” with someone who’s somewhere else.
Of course, it only worked that way for a month or two before they made it so that you couldn’t gather like that unless you were inside the horizon worlds app, which everyone always hated. Typical dark pattern enshittification as usual.
This is all beside the fact that it’s Zuck, Facebook, and all the other things everyone hates, but much like the perv glasses seem to be catching on, I think Zuck’s metaverse could have been somewhat popular if they hadn’t done… basically everything they’ve done to it.