
true collective monoculture was doomed once the internet’s capability for instant communication allowed for on-demand taste atomization and the barrier for entry into the ‘public square’ subsequently disintegrated. The transition of people onto the Internet has been the drawn-out death of that, imo. Monoculture lowkey relies on a work that appeals to/invigorates The General Sensibility, and why would you seek out something that appeals to you less when it’s equally available as everything else is? Niche is no longer synonymous with labyrinthine to access, so culture itself is a bunch of free-floating nodes now, rather than an explicit culture and surrounding countercultures
























its the same reason the printing press undermined the Catholic Church as the Hegemonic Voice Of God, everyone can read the Bible now so everyone gathers with like-minded people about their own interpretations.
I don’t think the mechanism itself is inherently a bad thing, any major communication revolution is going to erode pre-existing community, but also erode hegemony in the process of its adoption (i.e. capital flailing to put the genie back in the bottle with identity linkage as a chilling effect over the inability to maintain a positive/neutral consensus on the Fifth Reich due to the prominence of pseudonymous and anonymous communication
)