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Integrating Digitalisation into SMEs Internationalisation Strategies. A Qualitative Analysis

Author

Listed:
  • Elena Adriana Biea

    (National University of Political Studies and Public Administration, Bucharest, Romania)

  • Paul-Claudiu Cotirlet

    (Vasile Alecsandri University of Bacau, Romania)

  • Florentina Neamtu

    (George Bacovia University of Bacau, Romania)

  • Bogdan-Gabriel Nistoreanu

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

This article explores the role of digitalisation in the internationalisation of Romanian small and medium-sized enterprises (SMEs) in various industries. The purpose of the research is to highlight how SMEs use digital technologies, such as artificial intelligence, cloud computing, and data analysis platforms, to expand their presence in foreign markets and improve their competitiveness and organisational performance. The study is based on a qualitative method using semi-structured interviews with 10 Romanian managers and founders of SMEs active in foreign markets. Thematic analysis of the data identified the main benefits of adopting digital tools, including operational efficiency, access to strategic information, and facilitation of international collaboration, but also the associated challenges, such as adapting technologies to local requirements and technical and cultural barriers. The results highlight the importance of digitalisation in the internationalisation of SMEs and offer useful insights for decision-makers who want to stimulate and support the competitiveness and performance of their organisation, with cloud computing and artificial intelligence digital tools emerging as key catalysts. The contribution of this research is to advance a multivalent and integrative perspective based on the role, benefits, and challenges associated with digitalisation in relation to the internationalisation of SMEs.

Suggested Citation

  • Elena Adriana Biea & Paul-Claudiu Cotirlet & Florentina Neamtu & Bogdan-Gabriel Nistoreanu, 2026. "Integrating Digitalisation into SMEs Internationalisation Strategies. A Qualitative Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 28(72), pages 630-630, April.
    • Handle: RePEc:aes:amfeco:v:28:y:2026:i:72:p:630
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    Keywords

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    JEL classification:

    • F20 - International Economics - - International Factor Movements and International Business - - - General
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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