Apple Upgrade launches in the United States
www.apple.com
Apple Upgrade — a new hardware leasing program — is now available on the Apple Store online, in the Apple Store app, and at Apple Store locations in the United States.

Phone manufacturers want consumers to upgrade more frequently. Now they are proposing leasing phones because people are not spending their bread money on gizmos.

  • just some guy@sh.itjust.worksEnglish
    81·
    21 hours ago

    Iirc this upgrade program has been around in some iteration for several years. It’s not even something Apple is pushy about. If anything it’s specifically catered to the people who are going to trade in for new devices at launch anyway. My BIL is often like this and has been on this upgrade plan for years for his phone. If a new model comes out he wants, he puts in for the upgrade, otherwise he keeps the one he already has.