

Speaking as a vegan who has gotten legitimately emotional before because I love lobsters as creatures and they deserve better: who the fuck thought this was a good idea. Who thought this was going to tug at heartstrings instead of loins. Who thought this was going to unlock compassion instead of new fetishes. Who thought people weren’t going to want to fuck the lobster.
PETA’s marketing campaigns fucking baffle me.


















You raise an interesting point. I tend to think of campaigns like this as kind of worthless because they don’t feel like they’re going to persuade anyone vs. ads that I would personally consider more persuasive, but you’re not wrong that this sort of thing is getting a million more views on the internet than something that might be more individually persuasive but only reach like 20 people. I guess that’s why they do it.