The Avalanche falls: How Record Store Day closed a shop

Edinburgh record store Avalanche is closing up - and, ironically, it's partly the success of Record Store Day that is to blame.

In a blog on the shop's site, the grim story of how the revival of vinyl sales has turned out to bite the ass of the very stores which kept going through the lean times:

Then there is another dilemma. We go on social media and say this will without doubt be one of our albums of the year and many of our followers will simply go to FOPP or HMV and buy it because they are nearer. But there is more.

When the Frightened Rabbit album was announced I immediately received enquiries as to whether there would be an Avalanche or indies special. We had sold 110 out of 500 of the last limited vinyl. At the time HMV/FOPP were in administration and only stocking important titles on CD. Vinyl was not considered an important enough format for any artist even when they were playing an in-store as Frightened Rabbit were. I was fairly sure but not certain that this time there was no special format something that was recently confirmed. Meanwhile fans were encouraged to buy from the band’s Warners website with the vinyl a bargain £12.99 for a signed copy. Again as I suspected this is actually less than the cost to a shop who would expect to sell it for £16.99. Want a signed CD ? That will be Amazon or the band website at a price this time just above cost.

And where vinyl was once an audiophile treat, it has become so commonplace again that the sense of special event doesn't make sense; nor is vinyl any more bringing footfall:

Never mind the week before has some great releases. Explosions In The Sky with a limited vinyl except that their UK label put it on sale ages ago at again a price below cost. The Last Shadow Puppets also have a limited vinyl but you can be sure their label will email the entire LSP/Arctic Monkeys fan base to sell directly and if previous emails are anything to go by not even mention it will be available in shops. That leaves us with a limited indies only Mogwai vinyl which shops are at least given a fair chance to sell.

Depressing as all this might be for a shop like myself it is nothing compared to the Record Store Day list for this year. Given the fantastic rosters many record companies and labels have what shops have been offered is a huge disappointment but not a great surprise given vinyl reissues were once an unusual occurrence whereas they now appear every week. Collectors will still buy the artists they collect but it is no wonder so many shops are asking what people are looking for as it is impossible to guess what these once a year customers will buy.

And in news that isn't unrelated at all:

Sainsbury’s has announced it’s going to be selling vinyl albums from Monday March 21.

The supermarket will sell LPs for the first time since the 1980s following the success of Adele’s 25 which sold over 300,000 in the retailer’s stores.

We hear a lot about how vinyl is back. Not entirely convinced its back to such an extent that the market can sustain supermarkets muscling in.

Sainsburys hopes Nectar will prove sweeter than Apple

It makes sense, right? Sainsburys sells apples, so it can be like Apple. Or, at least, it's going to offer downloads through its website.

But wait, it's not just another download site in an already overcrowded market:

To differentiate the service from Apple iTunes and other music download stores, Sainsbury's said that each download...

Yes?

... will earn customers Nectar Card loyalty points.

Except that isn't actually true, as individual tracks cost 89p, and - if you spend a very long time searching through the site, eventually you'll find this:

Nectar points are awarded at 2 points per full £1 spent on the site. Therefore, if your item costs £4.99, you will be awarded 8 nectar points.

It doesn't make explicit, but, equally therefore, if you buy twenty single tracks in twenty transactions, you'll earn, erm, no Nectar points whatsoever.

Still, you might get a little shiver of delight buying the Gonad's Tesco Lorry from Sainsburys.

Gennaro Castaldo Watch: Face off over the Manics sleeve

The ridiculous and offensive decision by supermarket chains to cover up the sleeve of the new Manics album gives HMV's quotemeister Gennaro Castaldo a chance to stress the youth club's liberal values:

HMV’s Gennaro Castaldo said: “It’s not the retailer’s place to censor the choice that it makes available to its customers.

“The fundamental difference here is that while specialist stores see music first and foremost as an art form, to be respected and appreciated, to supermarkets an album is no different to a tin of baked beans.”

It's not just Gennaro with an opinion here, of course. The supermarkets are keen to defend their decision to hide a figurative painting of a child with a birthmark:

Tesco say the painting, by Jenny Saville and titled State, is “inappropriate”.

Well, that's a firm and clear line, at least. Why is it inappropriate, Tesco?

But a spokesman admitted yesterday he did not know what the image depicted, adding: “We are a family retailer and we feel that it is the right thing to do.”

Ah, yes. A family retailer. Let's have a look at some of the stuff on that family retailer's website, shall we? How about the second-best selling PS3 game Dead Space, for example? Tell us about it, family retailer:

Strategically Dismember the Necromorph enemies - limb by bloody limb.

Ah yes. Fun for all the family there.

And then there's Assasin's Creed:

Experience the power of the Assassin.

Jerusalem, 1191 AD during the brutal times of the Third Crusade. The streets are bustling with activity, but in a few seconds, everything will change - all because of you, Altair, a feared Assassin.

Plan your attacks, strike without mercy, and fight your way to escape.

Experience heavy action. Use a wide range of medieval weapons, and face your enemies in realistic swordfight duels.

Ah, yes, smiting people in the holy land without mercy. You can see why a family who expects that sort of thing from Tesco might be shocked at the Manics album sleeve.

Doubtless Tesco would protest that there's a difference between a record on a CD rack and a bloodthirsty description of a computer game on their website, and they'd be right. Kids are much less likely to be wandering around the shop unaccompanied by an adult who can explain the difference between birthmarks and pretending to be a killer.

The Manics are not happy:

Manics singer James Dean Bradfield called the situation “utterly bizarre.”

He said: “We just saw a much more modern version of Lucian Freud-esque brushstrokes. That’s all we saw.”

So, should we be blaming the supermarkets, then? Maybe not:

Nicola Williamson, Sainsbury’s music buyer, said: “We felt that some customers might consider this particular album cover to be inappropriate if it were prominently displayed on the shelf.

“As such, the album will be sold in a sleeve provided by the publisher.”

Provided by... the publisher? So the label is actually behind the cover-up sleeve. You have to wonder if the record company hadn't turned up offering packets to hide the 'offensive' art from view, if anyone would ever have bothered in the first place.