Boddies Going Down a Storm

Since my last post on the subject, I have been reading on social media that the new JW Lees version of Boddies is meeting with much approval from the cask drinking public and, importantly, from publicans.

It is of course still largely in its Manchester homeland, and probably not straying too far even in the North West, but it will I’m sure in time.  I note that such fine establishments such as the Fox and Pine in Oldham - CAMRA's Greater Manchester Pub of the Year say it is flying out and in Stockport, the newly re-opened Crown run by the same team as the award-winning Petersgate Tap, is shifting the stuff at a rate of knots, selling their three casks in 24 hours.  Of course, at the moment there is a large novelty factor at play, but speaking to folks in my local Lees pubs, who have been quizzing me about it, it is clear that it has definitely piqued interest locally, not least of all from the Mayor of Greater Manchester, Andy Burnham and the Japanese Ambassador Hiroshi Suzuki. 

Boddingtons
Cream of Manchester
“By’eck, it’s gorgeous”!!! pic.twitter.com/ozBFF0cGd9

— Hiroshi Suzuki (@AmbJapanUK) September 5, 2025

The reputation of the beer will be enhanced to travellers, too, as it is being sold by the Piccadilly Tap and the Victoria Tap, at the city's main railway stations. Maybe passengers, nipping in for a pint will spread the word?  

There has been a bit of  minor grumbling about whether the beer is true to the original, but of course, the question to pose when that arises, is "Which original version?" as it is clear that Boddingtons Bitter changed many times over the years, though nobody can say with any certainty when the halcyon version was, or when it changed from that.  Beer memories are fickle and subjective, so it is better surely to take this view as expounded by Boak and Bailey, which I regard as entirely sensible.

"A perfect historical recreation might work as a one-off special, which people would seek out once, as a novelty. But this needs to be a beer that will sell in 2025. That it reminds people of how it felt to drink the original* is good news in that regard. (*As someone pointed out in that social media discussion, there is no ‘original’. In reality, the beer changed and evolved over the course of decades.")

I will be keeping my eye on it from my perspective as CAMRA's JW Lees Brewery Liaison Officer of course - as well as from my own interest - and will report back from time to time.  In the meantime, it has given a bit of a buzz to the cask ale market and that, for sure, is a good thing.

I am told that Boddies is also available in JW Lees Rain Bar, but this isn't verified and there are other places in the city too, so plenty of chances to try it should you be so inclined.

It Wasn't All Bitter

I  used to collect breweriana. That is bits and pieces associated with breweries. Ephemera if you will. While I do have odds and ends from all over, I tended to concentrate on things that were local to me or had some connection to me. 

 Most of my readers will know of Boddingtons of Manchester. When it was a great beer, people from all over sought it out, me included. On my visits to the Greater Manchester area long before I lived here, it was a must have pint. I have a few good pieces from Boddies, including both the old and the new signs that once were displayed outside their pubs. They are rather fetching actually.

 The showcards above are pretty nice though don't you think?  They remind us that in the past, Boddies wasn't just about bitter.  Their mild wasn't that brilliant though, being a bit thin and caramelly.  I remember - none too clearly - having an afternoon boozing in the in trade cellar when they brewed mild and bitter as well as Oldham Brewery Bitter and Mild, which by then, in my opinion were better brews. Boddies had declined more than somewhat.

Having said that, it is a pity they went the way of all things rather sooner than they should have, but it was entirely their own fault. That's another story, but Charles Boddington, whose son Ewart sold the brewery to Whitbread,  must be spinning in his grave.

I'd show you the old Boddies signs too, but blogger just won't let me format them in any reasonable way and it would just look bloody awful