GOOD HUSTLE
A social enterprise course for people ready to change the world
This program is currently delivered in partnership with sponsors
Ready to bring Good Hustle to your organisation or community?
Don't want to wait?
Start building your social enterprise today with our self-paced program.
Learn the same proven frameworks, on your own schedule.

Transform your impact idea into a launch-ready social enterprise
Over 10 weeks we help you turn your idea to make a difference into a real business plan that you can take action on.
Join a cohort of social entrepreneur founders as you share the journey of designing a social enterprise with a viable business model and impact model with a plan to launch.
100% Online - join from anywhere
Combining online learning, group coaching and live fireside chats with successful social entrepreneurs.
Expert Speakers
Learn from subject matter experts covering business models, impact models, pitching, launch marketing and funding.
Group Coaching
Hosted by Tom Dawkins, the founder of StartSomeGood, you get 3 group coaching calls to ask questions and workshop challenges.
What People are saying

01
Are you ready?
- To live a values aligned life?
- To turn your idea into a business plan?
- To get the support and guidance you need to succeed?
We'll save you time, money and frustration as we help you organize your thoughts into a business model with thoughtful design for a product or service your customers will love. Generate profit and create REAL change on the issue area you are seeking to impact.


02
How It Works
You'll receive 5 modules with 14 video lessons from subject matter experts, action focused worksheets, peer learning pods and 3 x live group calls. PLUS get invites to 2-3 live fireside chats with successful social entrepreneurs.
- Module 1 – The Change You Seek
- Module 2 - Designing and Building Your Idea
- Module 3 - Building Your Community
- Module 4 - Getting Launch Ready
- Module 5 - The Road is Long
03
Share the journey
Share the journey with a cohort of fellow changemakers who become your support network. Group coaching sessions and live Q&A sessions provide the opportunity to share your ideas and challenges, while hearing and learning from other founders.
- Group coaching sessions
- Live Q&A with successful social entrepreneurs
- Peer pods to support each other


How it works
Module 1: The Change You Seek
✓ Introduction to Social Enterprise
✓ Theories of Change + Issue Mapping
✓ 4 Pillars of Social Entrepreneurship
Module 2: Designing and Building Your Idea
✓ Designing and Building your Idea
✓ Business Models
Module 3: Building Your Community
✓ 5 Hooks of Social Change Storytelling
✓ Creating Your Ideal Customer Avatar
✓ Sharing Resources via “Collective Enoughness”
Module 4: Getting Launch Ready
✓ Crafting Your Story and Delivering a Great Pitch
✓ Digital Marketing Essentials
✓ The Art of Video Storytelling
Module 5: The Road is Long
✓ Changemaker Mindsets for Long-term Success
✓ Funding Options
✓ Personal Sustainability + Creating a Culture of Care
who you'll be learning with
Made by Good Hustlers for Good Hustlers

Tom Dawkins - Host of Good Hustle
Tom is the co-founder and entrepreneur-in-residence of StartSomeGood. He's the founding Director of the Australian Changemakers Festival, the founder of Vibewire, and opened Australia's first co-working space SquareOne in 2006. For twenty years Tom has been exploring how technology and culture can be harnessed as tools to create a more democratic and participatory society.

Alex Budak - Teacher of "4 Pillars of Social Entrepreneurship" & "Changemaker Mindsets for Long-term Success"
Alex is a social entrepreneur and professional faculty member at UC Berkeley Haas, School of Business. where he created and teaches a transformative course called “Becoming a Changemaker" and serves as the Executive Director of the Berkeley Haas Global Access Program. He co-founded StartSomeGood.com with Tom in 2011.

Kate's purpose is to create a culture of care, connection and compassion through self-awareness and supporting people create positive change in the world. She does this through her yoga teaching, her book the Radical Self Journal and her work at with emerging social entrepreneurs at StartSomeGood. Kate teaches the module on "Personal Sustainability and Creating a Culture of Care".

Ben is a designer, innovation coach, and social enterprise/startup founder. He collaborates with people to design and build ideas for happier communities that are more empowered, inclusive, and sustainable. He's the founder and managing director of Dynamic4 (a 17 year old purpose-driven design & innovation company, and certified B Corp).

Hildy is a change theorist and asker of powerful questions. In her role as Chief Boundary Pusher in the living experiment at Creating the Future, Hildy teaches people how to create systems change by changing the questions they ask, aiming systems large and small at bringing out the best in people.

Luke is a brand storyteller. He helps good businesses become great brands. His company The Sponge is a purpose-centered branding agency and a Certified B Corp. Luke is also the co-founder of ByrontoBundy.com.

Brook McCarthy is a digital marketing trainer, conversion optimization specialist and business coach with 15 years’ experience in online communications. Brook works closely with values-based self-employed people, to help them define their difference and grow their community online.

Rob inspires the best in people, purpose, performance, and impact. Founder, Impact Investment Summit Asia Pacific mobilizing community and capital for good. Lead Pitch Coach, The Funding Network – a fresh approach to capacity building for grassroots non-profit organizations and social enterprises.
Bring Good Hustle to your community
We partner with local councils, universities, companies, and community organisations to deliver sponsored cohorts.
Interested in exploring a partnership?
Prefer to start building on your own schedule?
Self-paced. Same core content. Anytime access.