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Vestique Women's Apparel Store & New SEO Had lunch on Friday with Heather King . Heather is a talented online ecommerce merchant helping the equally talented founders of Vestique , a successful women's apparel retailer in Raleigh, Charlotte and Greenville North Carolina, move from bricks to clicks. Vestique, like many catalog or brick and mortar retailers, faces unique challenges after Google's Panda and Penguin algorithm updates including: Pages not supported by social shares don't get much New SEO traction.  Social Shares hard to get because inventory moves so fast and unpredictably.  Inventory uncertainty hampers inbound link building. Uniting inventory, website and Point of Sale (POS) systems is a challenge.  Time crunch for founders and shoppers.  Here is Vestique's Internet marketing data: Bricks, Clicks and New SEO This post is about sharing ideas to help Vestique and other online merchants harness the power of our "new SEO". This "new SEO...

Think Mobile First Holiday 2013 Don't be fooled. Even if your mobile numbers aren't in double digits yet your e-commerce website is being influenced by mobile devices. Email is easy to curate on mobile devices. If your e-commerce website is like most then email marketing is among your most profitable (if not THE most profitable) channel. Friends who run a $100M e-com site report they are processing 25% top line sales via mobile (pads are the majority of their mobile sales), so $25M is being spent on their website via mobile. In one of my most recent "Scoops" I asked if we weren't all " app builders now ". This post shared 40 video tutorials on how to build apps. Today's post is about how to think "Mobile First" for success during Holiday 2013 by creating "Like Me" tribes supported with great mobile content marketing. Mobile Is Here Holiday 2013 is time to think like an app builder. How can your e-commerce team develop engaging, fu...

Why Christmas Happens Now Christmas for e-commerce merchants is happening right now. Christmas happens now because Google is setting their index. There is usually one BIG October Google surprise (to insure PPC payments go UP), but content that is winning now will probably keep on winning right through the holidays (and Vice Versa). Christmas is happening now because Internet marketing teams are looking hard at their numbers to figure out what is HOT and what is NOT. HOT products get special attention (and more inventory). NOT HOT products are moved to the "wait and see" or "not going to happen" areas (a lost limbo of a place). If that sounds like e-commerce is one big GUESS you aren't far off. What is or has been HOT so far is no guarantee of hotness in October - December. There are always 4Q surprises too. 4Q Surprises are products that weren't hot but got an Oprah mention or some other huge boost and suddenly became hot. E-commerce merchants can ONLY play ...

Tips From How Content Gets Shared My friend and fellow Internet marketer Phil Buckley ( @1918 ) paid me a nice compliment this morning: I'm always impressed by the different ways + Martin W. Smith  slices and dices his data to find the actionable nuggets. Thought it would be interesting to share how I created the Content Marketing Social Mentions Study Phil was complimenting. As we wind our way through the journey of the post on MartinMartySmith.com we will discover some new ways of thinking about content marketing. This post is a step-by-step HOW To Create five new critical content marketing Key Performance Indicators (KPIs). Topsy not GA Google Analytics under counts social by up tot 30%. I like Topsy.com for social analytics. Here is Topsy's graph of ScentTrail's social mentions for the last 30 days: Content Marketing KPI #1: Daily Mentions Your content must spring legs and walk around the social world. This chart proves that is happening for ScentTrial. I don't ...

There is strong consensus that title tags play a huge role in having a properly optimized site. A title tag defines the title of a document and tells the user and search engines the topic of a particular page. Title tags also appear on the top of the browser and in opened tabs. Title tag should appear just after the tag of the html document. Tips for Title Tags Reduce Character Length - It’s recommended you keep title tags to under 60 characters because many search engines will not display them properly. You can see below the Title Tag for Dell is fully displayed with nothing cut off. If you look at TigerDirect.com there is more description left that cannot be fully displayed as noted by the ellipsis. Use Title Tags within the Title Tag Appropriately - Placing keywords in the Title Tag that you use throughout your website is very important as well. But be careful not to over-stuff keywords in the title tag. Keyword stuffing is overloading keywords in a webpage or in this instance a ...