Work Performance Examples

Using Blogger to Facilitate Learning - Willcox High School
Click here to visit the Keepin' Up With Mr. Allred "website".
Click here to see an example of the What's New "website" concept.
Purpose / Background: I believe in using technology to make life easier and more productive. As a high school teacher I answer to several stakeholders - administration, my students, and myself. Rather than creating different lesson plans for all three I chose to use Blogger as a consolidation and communication tool. By creating my lesson plans in Google Docs I automatically post updated plans to Keepin' Up With Mr. Allred whenever I hit "save". Last year I used a blog to help students interact with current events by using the What's New concept where students could email posts to a period-specific class blog and then comment on their classmates' posts. This actually gave those pesky cell phones a purpose in learning as some students emailed current event stories right from their phone.
Result: My students visit my site on and off campus to get updates. Administrators always know if I'm teaching the standards or not. And, I post my student-oriented plans on the overhead as our online lesson outline for the day. Time is saved and all parties are happy. Learning engagement has increased thanks to both of the blog applications outlined above. Note: I know the site designs are not stellar but they are FREE!


Student-Made Magazine Gets White House Award - Willcox High School
Click here see the student-made website.
Click here to see the list of award recipients and learn more about the award.
Purpose / Background: As the Willcox High School Marketing Teacher I advise and teach a group of 18 students who manage the business side of a 100% student-made magazine in the rural town of Willcox, AZ. The magazine, known as TAG Magazine, is named after the Teen Advisory Group, a group of visionary teenagers who established the magazine as their first work project under the guidance of the community library five years ago. Since that time hundreds of teens have contributed to the magazine as artists, musicians, writers, editors, designers, and now business people as the program was expanded into the curriculum at Willcox High School in September 2009.
Result: TAG Magazine and the TAG Teen Program were recognized with the 2009 Coming Up Taller Award - the nation's highest honor for after-school arts and humanities programs. The award was presented by First Lady Obama at the White House.


Website Media Center - Career Step, Inc.
Click here to visit the website.
Purpose: As Director of Marketing I managed Career Step's web programming and web design teams through continual updates and campaign support initiatives. I instituted the addition of a Media Center. Visit the Media Center.
Result: Career Step continues to grow and garnish awards such as No. 2671 on the Inc. 5000.

Website Landing Page System - Career Step, Inc.
Purpose: As Director of Marketing I instituted the creation of a Landing Page System to support Career Step's pay-per-click and other online advertising campaigns. Click the links below to see existing landing pages:

• Work at home:http://www.careerstep.com/workathome/

• Military spouse:http://www.careerstep.com/militaryspouse/

• Going green:http://www.careerstep.com/green/

• Medical coding:http://www.careerstep.com/coding/

• Academic partners:http://www.careerstep.com/ap/

Result: Created the missing aspect of relevance for online advertising traffic. Career Step pay-per-click conversion rates increased.

Website - Globalization Group, Inc.
Click here to visit the website.
Purpose: As Director of Marketing I wrote the content and coordinated the design for this website. The website improved client acquisition efforts and brand image for Globalization Group. Globalization Group is a premier provider of language solutions for global firms.
Result: Globalization Group continues to grow and prosper due in part to the efforts I made to move the company from a regional to global language solutions provider. This website is a key to that success.


Magazine Ad - Globalization Group, Inc.Click here to see the ad.
Publication: U.S. Business Review (visit website)
Date: June 2006
Purpose: This ad was designed to accompany a feature article of Daifuku America, one of Globalization Group's primary clients.
Result: Globalization Group made contact with c-level executives which resulted in further business.
Lobby Poster - Ephrata Medical Center
Click here to see the poster.
Date: June 2006
Purpose: This poster was placed in areas targeting airline pilots who needed FAA flight physicals.
Result: The medical clinic client continues to grow their FAA flight physical business.


Press Release #1 - Worldwide Photo Contest AnnouncedClick here to see the press release.
Click here to visit the website.
Publications:
2006
newsguide.us
icatchy.net
photomagacin.com
multilingual.com
emediawire.com
2007
gala-global.org
Date: August 2006 & December 2007
Purpose: I organized and launched an annual worldwide photo contest for Globalization Group in order to improve client relations and increase name awareness.
Result: Globalization Group continues to host the contest as it has met initial marketing goals in all respects. More and more contestants enter photos each year.


Press Release #2 - Worldwide Photo Contest Winners AnnouncedClick here to see the press release.
Publications:
photonewstoday.com
foto-log.biz
bestviews.org
gadgetworld.info

Resume

James Moston Allred 805 W. Palomas Dr., Willcox, AZ 801-493-9353
yeemsers@gmail.com
linkedin.com/in/jamesallred

EDUCATION

Masters of Business Administration, Utah State University
Graduated April 2004

Bachelor of Arts - Marketing Communications (Minor: Business Management), Brigham Young University
Graduated December 2001

WORK EXPERIENCE

Adjunct Business College Instructor, Eastern Arizona College, Thatcher, Arizona, August 2009 to present

• Instruct inmates at Fort Grant Prison, Arizona, in a classroom setting as part of a Bookkeeping Certificate program
  
• Conduct class according to the course outline provided by the college
  
• Assess and reteach to ensure competency in the learning course being provided

High School Teacher, Willcox High School, Willcox, Arizona, February 2009 to present

• Facilitate student learning in Marketing, Music Technology, Spanish, Math, and Entrepreneurship Intern classes
  
• Advise Entrepreneurship Intern students as they conduct business for a national award-winning student magazine - TAG Magazine
  
• Document student progress and act as an adviser and mentor for students who are interested in improvement

Director of Marketing, Career Step, Springville, Utah, August 2008 to January 2009

• Managed the strategy and efforts of a 15-person marketing department for the top online educator in the medical transcription industry during a major company transition

• Coordinated several appearances of Career Step on ABC’s Good Morning America and Women For Hire

• Efforts resulted in an updated, results-based marketing strategy and an empowered marketing department prepared for a major company transition

Territory Manager–Architectural Division, Interceramic, Salt Lake City, Utah, December 2006 to August 2008

• Built specifications of Interceramic brand, commercial-grade ceramic, porcelain and natural stone tile products in the Utah and Idaho architectural and design communities via product presentations, face-to-face business development, continual customer service, and e-marketing

• Developed and managed key client relationships with national accounts such as SuperValu, BGW, Flying J, and The Church of Jesus Christ of Latter-day Saints

• Efforts resulted in 50% growth in commercial project sales year-over-year from 2006 through 2008

Director of Marketing, Globalization Group, Orem, Utah, April 2004 to December 2006

• Directed marketing strategy and execution for an established international language solutions firm; initiatives included: online marketing, public relations, event marketing, telemarketing, and branding

• Developed and managed client relationships with high-growth, global firms such as Bard Access Systems, Certiport, Megadyne, Nu Skin, Won-Door, and SolutionX

• Efforts resulted in a 45% increase in gross annual revenue during 2005 with 80% coming from new business

Account Executive / Media Buyer, TKO Advertising, Orem, Utah, September 2001 to February 2004

• Carried significant and wide ranging responsibility in a full-service advertising agency

• Directed and implemented over 20 clients’ advertising and PR activities, including: graphic design, strategic planning, media planning and buying, copywriting, market research, ad creation, print management and creative planning

• Planned and placed complete media buys for 80% of TKO’s clients in Utah and other Western States

Marketing Intern, Skyline Exhibits, Lindon, Utah, May 2001 to September 2001

• Directed all marketing efforts for a trade show exhibit design firm, including: mass email, mass fax, direct mail, database marketing, radio, newspaper, telemarketing, and public relations

• Planned, promoted, and hosted a biannual trade show marketing and graphics educational seminar for 5,000 Utah marketers

• Gained significant experience in trade show marketing strategy and tactics

VOLUNTEER EXPERIENCE

Church Representative, The Church of Jesus Christ of Latter-day Saints, Brasilia, Brazil, February 1995 to April 1997

• Supervised the progress of 16 other church representatives and cared for their safety and personal needs

SKILLS & ASSOCIATIONS

• Superb knowledge of: Microsoft Office (Word, Excel, PowerPoint, Project, Outlook)

• Good knowledge of: Adobe InDesign, Adobe Photoshop, and Adobe Illustrator

• Speak, read and write fluent Portuguese (2 years residence), speak basic Spanish

• Member of the American Institute of Architects

• Member of the Construction Specifications Institute

REFERENCES

Eric Bennett
The Barefoot Group
801-318-0861

Carl Harris
Daltile
951-536-3174

Bob Hawkins
Saturn
801-830-3864

Ernesto LoRusso
Globalization Group
801-358-4597

Kevin Maryott
Globalization Group
801-358-7432