About: Brand community

An Entity of Type: Thing, from Named Graph: http://dbpedia.org, within Data Space: dbpedia.org

A concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand

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  • a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand (en)
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  • Brand community (en)
  • Komunita značky (cs)
  • Communauté de marque (fr)
  • ブランド・コミュニティ (ja)
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