Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity
The new campaign, which has an edgier tone than the brand's previous work, comes after disappointing first-quarter sales.
Creativity
View AllView All7 creative campaigns to know about today
Apple Creator Studios helps film 11 music videos in four days, Betty Crocker drops a handbag line styled after cake and McDonald’s UK and Xbox take video game characters on detours for another installment of “Side Quests.”
Featured
Brand Marketer of the Month—Gap’s Fabiola Torres on how emerging talent, music and co-creation keep the brand fresh
Gap CMO Fabiola Torres discusses the clothier’s new fall campaign and its recent collab with Hailey Bieber.
The top 5 creative campaigns to know about right now
This week’s best work featured touchdown dances, playlist punchlines, golf hazards and some very famous soup.
How brands can grab consumer attention in this fragmented environment
The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off when everything, and everyone, comes together to celebrate.
Small Agency Playbook
View AllAd Age Small Agency Awards 2026
The Ad Age Small Agency Awards showcase agencies, people and campaigns, highlighting the creativity and business results of indies with up to 150 employees.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Agency Report
View AllAgency Report 2026—7 trends from this year’s ranking and what’s next
An overview of Ad Age’s 82nd annual report on the biggest agency companies.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllWhat I learned about experiential from Björk’s eclipse festival
Björk’s Echolalia shows why experiential works best when creators start with emotion, not spectacle or scale.
The love triangle every brand is in now
The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.
The AOR review has left the CMO’s office
The C-suite decision tree is rapidly expanding, to the point where marketing leaders are often not even the stakeholders leading the review.
Ad Age Podcasts
View AllThe AI gap for marketers—where results show up (and don’t)
AI is reshaping ad infrastructure and discovery, but earnings show limited revenue impact. Ad Age reporters discuss where results appear—and what marketers should watch.
Gen Z Marketing
20 brands catching Gen Z’s attention right now and how they are doing it
Lululemon, Grok and Liquid I.V. are among the brands gaining ground with the demographic.
