How Newell Brands’ global head of media is building a unified cross-channel operation
James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.
Creativity
View AllView All7 creative campaigns to know about today
Apple Creator Studios helps film 11 music videos in four days, Betty Crocker drops a handbag line styled after cake and McDonald’s UK and Xbox take video game characters on detours for another installment of “Side Quests.”
Featured
Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord
Purpose marketing expert Thomas Kolster on what works—and what doesn’t—in recent purpose ads.
Marketers are scared and scarred. They don’t have to be
The best tools don’t have to come from the same vendor—they just need to be able to work together.
Small Agency Playbook
View All6 small agency leaders shaping their companies and communities
From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make a big impact.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Agency Report
View AllAgency Report 2026—7 trends from this year’s ranking and what’s next
An overview of Ad Age’s 82nd annual report on the biggest agency companies.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllHow Gen Z is changing the rules of sports fandom for brands
Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans.
What I learned about experiential from Björk’s eclipse festival
Björk’s Echolalia shows why experiential works best when creators start with emotion, not spectacle or scale.
The love triangle every brand is in now
The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.
Ad Age Podcasts
View AllThe AI gap for marketers—where results show up (and don’t)
AI is reshaping ad infrastructure and discovery, but earnings show limited revenue impact. Ad Age reporters discuss where results appear—and what marketers should watch.
Gen Z Marketing
20 brands catching Gen Z’s attention right now and how they are doing it
Lululemon, Grok and Liquid I.V. are among the brands gaining ground with the demographic.
