Ted Lasso

New team. Same Ted. Season 4 is here.

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College, sorted.

Get a gift card from $100 to $150* when you buy Mac or iPad with education savings.

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iPhone

Meet the latest iPhone lineup.

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MacBook Air

Now supercharged by M5.

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Apple at Work

84% of top U.S. companies use Mac at scale.1

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iPad Air

Now supercharged by M4.

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MacBook Pro

Now with M5, M5 Pro, and M5 Max.

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Apple Trade In

Get up to $205–$720 in credit when you trade in iPhone 13 or higher.2

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Apple Card

Get up to 3% Daily Cash back with every purchase.

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Endless entertainment.