Microsoft Dynamics 365 reposted this
For years people told me to move my company off Microsoft. Every team I built pushed me toward Google, and my COO Meghan and I held the line every time. I took the heat for it. So when I sat down with Ryan Braastad 📈 from Microsoft on the podcast, I went in with a bias I'll own up front. I wanted them to be right. Here's what actually got my attention, and it wasn't the marketing. Half the software world is slapping an AI label on the same product they had last year. I called it putting lipstick on a pig, and Ryan didn't flinch. The difference between AI bolted onto a CRM and AI truly embedded in the platform is the whole ballgame right now, and most CROs can't tell which one they're buying. CRM has been a farce for sellers for as long as I've been in this. Almost all stick, no carrot. Update your forecast so you don't get yelled at. The thing Ryan said in this clip is the first version of the future that would actually change that - "you don't have to ever go into the CRM if you don't want to." That line matters because Microsoft is the one player trying to bring the whole stack together instead of selling you another silo. Whether they pull it off is the thing I'm watching. Watch the clip and tell me where you land. Is agentic CRM real, or is it this cycle's Einstein?