Jane Sung, Deputy Editor
Forbes Vetted
Shop My Routine is a series that explores the beauty routines of CEOs, tastemakers and influencers, while highlighting the essentials that make their day-to-day easier.
Beauty entrepreneur, health and wellness expert, and CEO Naomi Whittel leads a well-traveled life, whether visiting farms in Panama and Japan to forge fair trade partnerships or sourcing innovative ingredients in French laboratories. “Because I travel so much and all over the world, my routines are the most important part of my life, and I’m diligent to maintain them no matter where I am,” she says. The mother of four believes in the restorative power of good sleep and centers wellness rituals—like restorative baths—around it: “Studies show that bathing 90 minutes before bed helps you fall asleep faster and stay in restorative deep sleep longer, when human growth hormone is released to repair skin, muscles and connective tissue.”
Peptides have been buzzy in the beauty space for good reason (known for addressing skin and hair issues); Whittel has channeled this powerhouse ingredient in the recent launch of her line of OMI Hair Growth Peptides. This targeted treatment features a patented peptide blend that the brand says is clinically shown in double-blind studies to encourage follicle production, strengthen strands and boost overall hair health. “Our follicles start to loosen over time, starting around our mid-20s when our collagen production starts to decrease and keeps getting weaker and weaker as we age, deal with stress, experience hormonal changes as well as environmental pollutants,” says Whittel. “Having good hair and good hair days is ultimately all due to how healthy and fortified our follicles are from the inside.” Here, Whittel shares her haircare, skincare and wellness essentials that keep her feeling her best, no matter the time zone she finds herself in.
Naomi Whittel’s Beauty And Wellness Essentials
Burgundy Red Light Therapy Mask
“Every night, I use my Monastery LED mask to support cell turnover on my face—plus an additional session with it on my scalp to nourish my follicles (knowing that our scalp is the most delicate skin on our entire body). It has become my go-to tool for keeping both my hair and skin looking healthy. What I like most about this mask is that it delivers professional-grade LED benefits at home while allowing me to move about freely. It’s lightweight, comfortable and thoughtfully designed with protective eye shields, so I can read or check my phone while wearing it.
Monastery The Deep Red LED Mask
$700
Chic Swedish Soaps
“This is one of my favorite face washes because it gives my skin a deep yet gentle cleanse while keeping it hydrated, nourished and glowing. I lather it on my skin and keep it on for a few minutes as a gentle mask, once a week. The natural egg white ingredient helps refine pores, while lanolin and olive oil lock in moisture. And the alpine botanicals soothe and brighten, leaving my skin feeling refreshed, firm and radiant.”
Victoria Lanolin-Agg-Tval Soap
$30
A Scalp-Boosting Brush
“This brush is perfectly gentle on my strands and glides through my hair without causing breakage or stress on my scalp. Its bristles boost scalp circulation, which is key for healthy, strong growth. I also love how it feels like a luxurious scalp massage every time I brush. It’s my go-to for keeping my hair smooth, healthy and full of life without pulling or snagging.”
Snow Fox Gua Sha Hair Brush
$98
Hair Pampering Silk
“I like using silk scrunchies and a silk head cap because they help keep my follicles healthy and strong and my hair frizz free while I sleep or go about my day. The material is so gentle on my hair and helps retain moisture in the scalp around our delicate follicles. My hair stays soft, shiny and full of life without damage.”
Slip Pure Silk Turban
$90
A Treatment To Boost Hair Health
“I approach all of my routines from an outside-meets-inside (inspiring the name of my company) perspective and get the best results that way. I’m always focused on taking care of my follicles and scalp. I take the Hair Growth Peptide gummies every day; they work to fortify, reduce shedding and promote visibly stronger, thicker hair.”
OMI Hair Nutrition Peptides
$79
Soothing Eczema Cream
“Because my skin is prone to sensitivity and eczema, Herbitual’s cream is a must have. It strengthens and protects the skin barrier and is the most soothing ever. Thanks to how it immediately reduces topical inflammation on my skin and calms itchiness, I no longer have to endure the endless cycle of scratching and irritation that comes with eczema, which is such a relief. The combination of ancient botanicals like emu oil and shea butter along with dimethicone deeply nourishes my skin while locking in hydration and creating a protective barrier. It not only soothes discomfort but also helps my skin heal by reducing redness and irritation. It’s become an essential part of my routine, giving me lasting comfort and restoring my skin’s natural balance.”
Herbitual Atopic Skin Defense Skin Protectant Cream
$48
Deeply Hydrating Moisturizer
“Now in my 50s, I definitely feel the impact of travel differently than I did in my 20s and 30s, so keeping my skin hydrated, protected and refreshed is more important than ever. I apply Retrouvé’s Intensive Facial Moisturizer and Eye Concentrate every night for deep hydration and nourishment. The moisturizer is unlike anything else: made with the most incredible and powerful antioxidants and deeply hydrating lipids that mimic the skin’s natural barrier. My skin feels plump, resilient and has the best glow—a tiny bit goes a long way. The Eye Concentrate is infused with squalane, a plant-based emollient that mimics our skin’s natural oils, and ceramides, which we lose naturally as we age but are essential for keeping moisture in and strengthening the skin barrier. This combo helps reduce puffiness and brighten dark circles, something I rely on even more after long travel days. ”
Retrouvé Intensive Replenishing Facial Moisturizer
$380
Creamy Lip Crayon
“I am very focused on the ingredients in the products I use; clean beauty is a non-negotiable part of my routine. I have combination skin that’s on the sensitive side, and since I deal with autoimmune issues I’m extra careful about what I apply. I like how Monika Blunder’s products are beautifully lightweight and botanically infused with edelweiss, arnica and aloe vera. I find them gentle and suitable for my skin. I use the Blunder Cover for a breathable base, the Liquid Flush Cheek Tint for a natural hint of color and this Kissen Lush Lipstick Crayon to keep my lips soft and hydrated.”
Monika Blunder Kissen Lush Lipstick Crayon
$32
Magnesium Bath Salts
“I am definitely a bath person. For me, it is more than relaxation—it is a ritual that resets my nervous system, supports detoxification and nourishes my skin from head to toe. It’s my favorite way to let go of the day. I add these magnesium-rich bath salts from Saint Jane to relax my muscles and further lower stress hormones. The warm water soothes my body, lowers cortisol and helps me slip into deep, restful sleep.”
Saint Jane Beauty Deep Sleep Bath Salts
$58
Nutrient-Rich Olive Oil
“One of my wellness rituals includes taking a shot every morning of the Saint Supply Living Elixir, an olive oil (that’s meant to be consumed by itself, on a daily basis). It’s especially rich in polyphenols—antioxidants that help protect against free radical damage—thanks to how the company sources and produces olives. Each bottle has the juice of 1,100 high-polyphenol Greek organic olives from Ancient Olympia.”
Saint Supply Living Elixir
$68
An All-Over Massager
“A warm bath stimulates the lymphatic system, helping to increase overall circulation. I use a small octopus massager daily to further stimulate lymphatic flow—on parts of my body that need extra stimulation, focusing on my hamstrings, glutes and other areas prone to cellulite. I massage in figure-eight and circular motions to help mobilize fat inside the cells, which is key to how it works. I use it in the shower with water, but it also pairs beautifully with my favorite cellulite product, Weleda’s Cellulite Body Oil. This tool is all about movement, and it’s a simple yet effective way to support my body from the outside in.”
Kallory Portable Manual Scalp Massagers (2-Pieces)
$9.09
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