Wei Jianjun is the chairman of Great Wall Motor, one of China's largest SUV manufacturers, which sells to over 170 countries and regions.
He took over the debt-plagued Great Wall Automobile Industry Company, the predecessor to the current business, in 1990 when he was only 26.
Wei worked at a carpet factory and a water-pump factory before joining Great Wall.
Great Wall started up its first Brazil plant in August 2025. It is part of the company's 10 billion reais ($1.9 billion) planned investment in the country.
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