How to fix: Dealership license cannot be verified

Review your dealership and vehicle offer information by following the steps described below. Maintain a valid dealership license in every state where your vehicles are located or offered for sale.

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Why this issue is happening

If the dealership license can’t be verified, your Vehicle advertiser account will be disapproved upon onboarding. State licensing is required.


How to fix your issue

To resolve this issue, you must have a valid dealership license in the state where your vehicles are located or offered for sale. Connect your "Store code" and Vehicle location to the right business name and address. If 100% of the offers for a merchant involve online fulfillment, follow the troubleshooting steps for "pending policy review". Learn more about How to fix: Pending initial policy review for vehicle ads.

Note: You're not required to submit the dealer license proactively. Submit only if you receive “Dealership license cannot be verified” disapproval. Once you received a disapproval notification, fill out and submit the vehicle ads dealership license verification application form.

Fix multiple products at once

  1. Go to Products in Merchant Center, then select the Needs attention tab.
  2. Use the filter icon above the table to find all products affected by your issue.
  3. Select the download icon to download a list (.csv) of all affected products for all issues or this particular issue.
  4. Cross reference the downloaded list with your uploaded vehicle data and make sure that the “Store code” or the dealership location of your vehicle is associated with the correct business listing and physical address.
  5. Reupload your corrected product data to Merchant Center using your chosen upload method.

Next steps

After making the requested changes, verify that the issue is resolved by ensuring it is no longer listed on the “Needs attention” page.

Keep in mind: Once your dealership license has been approved, your products are expected to be approved within 24 hours.

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