This article is intended for users of the Google & YouTube app on Shopify.
The Store Quality program rewards businesses that provide excellent customer experiences.
The program monitors the experience that you provide to customers in several areas including shipping speed, shipping cost, return cost, and return window. You are given a rating of Excellent, Comparable, or Opportunity for each metric.
By meeting certain customer experience criteria, you may receive:
- The "Top Quality Store" badge which displays on your listings and can improve user confidence in buying from you
- Prominence in placements on the Shopping tab
This program is available in several countries with varying features. As more countries/features become available, this table will be updated.
| Country | Quality Signals (specific signals available may vary by country) |
Overall Quality Score | Top Quality Store Badge |
|---|---|---|---|
| US | Yes | Yes | Yes |
| CA, AU, NZ | Yes | No | Yes |
| IN, JP | Yes | No | No - coming in 2024 |
| Rest of World | No | No | No |
View your performance
You can view your performance in Merchant Center by navigating to the "Store Quality" tab in the left-navigation menu. You can also opt in to receive regular performance reports via email.
Opt in to receive performance reports via email
- In your Merchant Center account, click Settings
in the left navigation menu.
- Select General.
- Go to Personal preferences tab.
- In the “Email preferences” section, make sure New and tips and performance are checked.
- Click Save.
Any other changes to settings or product data made in your Merchant Center account may be overridden by changes made in your Shopify account. All other settings should be edited and maintained directly in your Shopify account.