If you’d like your ads from a Display campaign to show on YouTube, you can edit your placements and have your ads appear on specific YouTube videos or channels, or on all of YouTube. You can also exclude your ads from appearing with certain video content.
If you're interested in using video ad formats designed for reaching viewers on YouTube and the Display Network, consider creating a Video campaign.
On this page
Before you begin
- While it’s not possible to target the YouTube app directly, you can enter “youtube.com” manually when choosing a placement. You can also create a Demand Gen campaign to run your ads on the YouTube Home and Watch Next feeds (in addition to the Gmail Promotions and Social tabs and Discover).
- You can only exclude content reactively. For example, if specific videos or channels don’t lead to better conversions for your campaigns, or they aren’t appropriate for your brand, you should consider excluding them.
Note: Display image ads don’t serve on YouTube.
How to show or exclude your display ad on YouTube
Add specific YouTube channels and videos
- Go to Content under the “Audiences, keywords, and content” drop-down within the Campaigns menu
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- In the filter bar at the top, select Display campaigns and select the campaign and ad group that you want to edit.
- In the “Content” card, select Add content or Edit content.
- Note: If you haven’t selected a campaign and ad group, you need to select a campaign and ad group in the pop-up window that opens for you to proceed.
- In the “Edit Content” window, select the Placements drop-down, then search or enter a YouTube channel or video URL under the “Browse” tab search field.
- Select the checkboxes next to the placements that you want to target.
- (Optional) To enter multiple placements, select the Enter tab, then enter the URLs of the YouTube channels or videos.
- After you’ve selected your placements, select Add placements.
- When done, select Save.
Note: You must add or select a minimum of 10 YouTube channels or videos. Otherwise, you won’t be able to save your campaign.
Exclude specific YouTube channels and videos
- Go to Content under the “Audiences, keywords, and content” drop-down within the Campaigns menu
- In the filter bar at the top, select Display campaigns and select the campaign and ad group that you want to edit.
- In the “Exclusions” card, select Edit exclusions and select Campaign or Ad group.
- In the “Edit exclusions” window, select the Placement exclusions drop-down and select Add placement exclusion.
- Note: If you created a placement exclusion list, select Use placement exclusion list.
- Under the “Browse” tab search field, search or enter a YouTube channel or video URL.
- Select the checkboxes next to the placements that you want to exclude from your campaign or ad group.
- (Optional) To exclude multiple placements, select the Enter tab, then enter the URLs of the YouTube channels or videos.
- After you’ve selected your placement exclusions, select Add placements.
- When done, select Save.
Note: You can exclude up to 10,000 placements per campaign
