TrueView In-stream and In-feed for Consideration Campaign are being upgraded to multi-format ads

To help you efficiently and effectively drive consideration, we’re evolving TrueView In-stream and In-feed to Video view campaigns (VVC) powered by Google AI. You can upgrade your TrueView In-stream and In-feed for Consideration campaigns to Video view campaigns using the new copy and paste function. As part of the upgrade, campaigns that are opted-out of YouTube search will be updated to include those networks.

Once the upgrade is complete, your new Video view campaigns will have the same settings as your TrueView In-stream and In-feed for Consideration campaigns.You can continue editing your TrueView In-stream and In-feed for Consideration campaigns or pause/delete them and use the new Video view campaigns created from the upgrade going forward.

Starting August 2026, Google will automatically upgrade all TrueView In-stream and In-feed for Consideration campaigns to multi-format ads. Your campaign will retain its settings and continue to serve without any action required on your end. You can edit the upgraded campaign if you wish to make changes. While your campaign will be saved and will retain all historical reporting data, note that ad group and ads history will be reset. By default the upgraded campaign will use multi-format ads and opt in to use the same ad formats as your original campaign in campaign settings. For example, if your original campaign used only skippable in-stream ads, the upgraded campaign will opt-in to only skippable in-stream ads in campaign settings. If your original campaign used both skippable in-stream ads and in-feed ads, the upgraded campaign will opt-in to both skippable in-stream ads and in-feed ads in campaign settings.

To fully leverage Google’s AI capability of your upgraded Video View Campaign, we recommend adding headlines and descriptions and enabling both in-feed ads and Shorts ads by changing the ad formats selected in the campaign setting page. The automatic upgrade will gradually roll out throughout the rest of the year.

We encourage you to upgrade your TrueView In-stream and In-feed for Consideration campaigns to multi-formats ads ahead of the automatic upgrade by following the instructions below.

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Differences between Video View campaigns and TrueView In-stream campaigns and In-feed for Consideration campaigns
How to upgrade existing TrueView In-stream and In-feed for Consideration campaigns to Video view campaigns
What happens to in-stream only TrueView In-stream and In-feed for Consideration when Google auto-upgrade in August 2026

Differences between Video View campaigns and TrueView In-stream campaigns and In-feed for Consideration campaigns

Ad formats: Video view campaigns include a mix of skippable in-stream ads, in-feed video ads, and Short ads within one campaign and use responsive ad groups, while TrueView In-stream and In-feed for Consideration campaigns only include skippable in-stream ads and in-feed ads respectively.
Bid type: Video view campaign uses target cost per view (CPV), with target CPV, you set the average amount that you're willing to pay for each view that your campaign receives. TrueView In-stream and In-feed for Consideration use maximum cost per view (Maximum CPV), with Maximum CPV, you set the highest amount that you’re willing to pay for each view that your campaign receives.
Ad assets: For Video view campaigns, you have to use long headlines and descriptions for your ad (compared to the ad assets that come with skippable in-stream ads). When upgrading your TrueView In-stream and In-feed for Consideration campaigns to Video view campaigns you will have to provide the long headlines and descriptions.
Viewpoint on feed: While In-feed for Consideration campaigns only count clicks on the ad as a view, VVC in-feed format also counts inline muted 10s playback as a view.

How to upgrade existing TrueView In-stream and In-feed for Consideration campaigns to Video view campaigns

If you want to run new Video view campaigns with the existing settings, you can copy existing TrueView TrueView In-stream and In-feed for Consideration campaigns and paste them as Video view campaigns. When you copy-and-paste, make sure you select “Change video ads to multi-format ads (responsive ads)”. The new campaign will retain all the settings of the original campaign, but it will use multi-format ads and be eligible to serve on in-stream, in-feed, and Shorts. You will be required to provide a headline and a description for the multi-format ads during the process.

Go to Campaigns within the Campaigns menu .
Select the filter button above the statistics table.
Add the appropriate filters to find the campaigns to be upgraded:
- Campaign type: Video
- Bid strategy type: Manual CPV
Select Apply individually. The table updates to show campaigns that match your filters and above criteria will show both TrueView In-stream and In-feed for Consideration campaigns
Check the box next to each campaign that you want to upgrade.
From the "Edit" drop-down menu, select Copy.
Open the "Edit" drop-down menu again, and select Paste. A paste menu appears above the statistics table.
Select “Change video ads to multi-format ads (responsive ads)”
- Note: Hover over the X campaign to see the campaigns eligible for the upgrade. Copy-pasting from TrueView In-stream campaigns and In-feed for Consideration campaigns to Video view campaigns only applies to TrueView In-stream campaigns and In-feed for Consideration campaigns. If you have other campaigns selected, the upgrade will only apply to the TrueView In-stream campaigns and In-feed for Consideration campaigns selected.
Enter headline and description for the ads
- Note: If you have multiple ads, they will all use the same headline and description you enter here. If you wish to use different headlines and/or descriptions for each ad, please modify them after the upgrade is complete by editing the ads in the newly created Video view campaign. You can find the newly created Video view campaign by following instruction 13.
Select Paste. A new Video view campaign with responsive video ads is created and a confirmation message that says "Your changes have been made" appears at the bottom of your window.

To locate the newly created Video view campaigns, navigate to the "Campaigns" table in Google Ads. The newly created campaigns are labeled with "Copied as multi-format (responsive)" under the "Label" column in the "Campaigns" table. You can use the filter button to search for specific campaigns by their label name.

Once you have finished editing your new Video View campaigns, we recommend removing the applied label. Additionally, pause or remove the original TrueView In-stream and in-feed for Consideration campaigns to prevent duplicate delivery.

What happens to TrueView In-stream and In-feed for Consideration campaign when Google auto-upgrade in August 2026

What this means to campaigns that are being auto-upgraded

TrueView In-stream and In-feed for Consideration campaigns will automatically upgrade to multi-format ads. Your upgraded campaigns will preserve your original format settings by default, if you only targeted skippable in-stream ads previously, that selection will carry over. However, to get the most out of this upgrade, we recommend updating your campaign settings to add headlines and descriptions, and explicitly opting into In-feed and Shorts ads.
The bid strategy type will be changed from Maximum cost-per-view to Target cost-per-view. You can view the differences between the 2 bidding types here.
We will not change any other campaign-level settings such as name, budget, flight date, targeting, measurements and others.
Your campaign will retain all historical reporting data, while ad group and ads data will be reset.
TrueView In-stream and In-feed for Consideration Campaigns using shared budget will not be upgraded. They will continue to serve, but you’ll not be able to edit or upgrade them. We recommend create new campaigns to replace TrueView In-stream and In-feed for Consideration Campaigns using shared budget

What this means to ad groups within the campaigns that are being upgraded

We will create a new multi-format ad group using the same settings as the existing in-stream only ad group. The new multi-format ad group will be a 1:1 copy of your original in-stream only ad group and preserve all targeting and bid settings.
The original in-stream only ad group will be paused for 7 days while we complete the auto-upgrade. During the time the original in-stream only ad group will not serve and cannot be edited. After we completed the auto-upgrade we will discreetly delete the original in-stream only ad group.
The new multi-format ad group will have the ad group type as “responsive video ad”.
We will automatically fill in the Target cost-per-view bid by using the historically average cost-per-view of the ad group.
Your campaign will retain all historical reporting data, while ad group and ads data will be reset.

What this means to ads within the campaigns that are being upgraded

We will create a new multi-format ad using the same videos as the existing in-stream only ad. The new multi-format ad will be a 1:1 copy of your original in-stream only ad.
- Note that Video View Campaign requires the videos ads to be longer than 5 seconds. If the video you used for the existing TrueView In-stream or In-feed for Consideration Campaign is shorter than 5 seconds, it will not be copied to the new multi-format ad.
Your campaign will retain all historical reporting data, while ad group and ads data will be reset.
The new multi-format ad will have the ad type as “responsive video ad”.
Note 2 differences between the legacy in-stream only ad group and the the automatically created multi-format ad group:
- For business name and logo, we will automatically prefill the business name and logo using the channel name and logo of the YouTube channel hosting the video. Learn How to add business name and logo in Video campaigns.
- For description and long headlines these fields will remain blank by default.You will be asked to provide them upon making a change to your campaigns.
The new multi-format ad would undergo standard policy review again, which may lead to a change in status. For example, the video that was disapproved in the single-format ad can now be approved and start to serve, similarly an approved creative can become disapproved.
If you have both in-stream ads and in-feed ads in the same campaign, we will set the campaigns to opt into both skippable in-stream ads and in-feed ads. However, the multi-format ads that are copied from your original in-stream ads will not serve on in-feed until you add headline and description because serving on in-feed requires description.

Additionally, along with the auto-upgrade, we are also introducing a new video ad review mechanism for Video View Campaign where video ads with headline or descriptions disapproved, instead of being marked as “Disapproved” and not serve at all, going forward will be marked as “Approved (limited)” and serve as in-stream ads but not as in-feed as or Shorts ads.

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