The NBCUniversal Creative Gateway integration with Campaign Manager 360 automates the delivery of your Campaign Manager 360 ad tags and placement-specific trafficking instructions directly via an NBCUniversal’s API connection. This replaces manual email workflows, making your ad delivery process more efficient, saving time, and reducing errors.
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Benefits
This integration enhances your workflow by allowing you to:
- Save time: Automate a process that previously involved manual emailing.
- Reduce errors: Ensure assets and instructions are accurately delivered, preventing costly mistakes and rework.
- Improve satisfaction: Benefit from a structured, seamless sync that increases advertiser satisfaction and reliance on Campaign Manager 360.
Data sent to NBCUniversal
When you use this integration, the following data is sent from Campaign Manager 360 to NBCUniversal:
- Ad tags: VAST, display, and tracking pixels associated with your selected placements.
- Special instructions: Custom text instructions for creative writing, flighting details, or special instructions for how hard assets should run such as 50/50 rotation, date-based swaps, and placement restrictions.
- External ID: This is the External ID associated with your Campaign Manager 360 account. This streamlines third-party integrations.
Send ad tags and special instructions
To send your Campaign Manager 360 ad tags and special instructions to NBCUniversal Creative Gateway:
- Go to Campaign Manager 360 and navigate to your campaigns.
- Select the active placements you want to send to NBCUniversal.
- Select the Tags dropdown menu, then select Send tags to NBCUniversal.
- Edit or select applicable placements you would like to send.
- (Optional) The “Properties” tab will auto-open on the right side. Add specific instructions in the corresponding special instruction boxes.
- Select Send to transmit your ad tags and instructions to NBCUniversal Creative Gateway.
- A confirmation message will appear if your tags are sent successfully while errors will be flagged.
- The "Last NBCU placement send time" can be found in the “Campaign explorer” column or the change log tab for each placement to confirm the latest successful transmission.
Tags failed to send
If your tags have failed to send, you will notice a “Placement tags have failed to send to NBCUniversal” alert. The alert should detail any errors for why the placements have failed to send.