Update to Gambling and Games Policy: Offline Gambling (November 2025)

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On November 19, 2025, Google Ads will update the offline gambling category specifics of its Gambling and Games policy.

The update will amend the examples of permitted offline gambling activity and expand the list of examples of countries in which offline gambling advertising is not permitted. The policy will be updated to state:

Promotion of legal physical, real-world gambling activity or establishments

Examples: "brick and mortar casinos”, gaming parlors such as pachinko parlors, streaming of offline poker tournaments

Promotion of offline gambling is prohibited in locations where it is illegal to advertise offline gambling.

Examples: Afghanistan, Algeria, Bahrain, Bangladesh, Bhutan, Bulgaria, China, Djibouti, Egypt, Estonia, Hong Kong, India, Indonesia, Iraq, Italy, Jordan, Korea, Kuwait, Lebanon, Libya, Lithuania, Malaysia, the Maldives, Morocco, Northern Ireland, Oman, Pakistan, Palestine, Philippines, Qatar, Saudi Arabia, Singapore, Sudan, Syria, Taiwan, Thailand, Tunisia, Turkey, Ukraine, United Arab Emirates, Vietnam, Yemen

These changes are effective immediately.

(Posted on November 19, 2025)

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