Overview of Interactive reports

Welcome to Interactive reports in Google Ad Manager—a streamlined way to build, view, and refine your data insights all on a single page.

Interactive reports update automatically as you make selections, such as adding dimensions and metrics. You can customize your layout by reordering columns, and switch between a traditional flat spreadsheet view and a hierarchical tree format to better visualize trends.

You can build a custom report from scratch, use built-in report types such as Ad Speed, or let AI generate a report for you based on a simple prompt.

Example of the "Interactive reports" page, showing the "New report" button, search filters, and reports table

Good to know

With Interactive reports, you can:

View performance by week, quarter, month, or a date range you specify
Export reports in a variety of formats, including Excel and CSV
Filter delivery data with dimensions and metrics
Schedule and share report results
Use AI-generated reports, and more.

Did you know...

All report types are in the publisher's time zone.
When U.S. daylight saving time (DST) begins in March, one hour in reporting doesn't display data. When U.S. daylight saving time ends in November, there is one hour in reporting that contains two hours of data.
Ad Manager and Ad Exchange both aggregate statistics continuously. Most data is available in reports within four hours but it might take longer. For Ad Manager and Ad Exchange, statistics for the previous month are frozen after 3 AM Pacific Time on the first day of every month. Learn more about IAB compliance.

Get started with Interactive reports

Explore the following resources to learn more about setting up, customizing, and getting the most out of your Interactive reports.


	Create reports Get step-by-step guidance on how to build, customize, and refine an Interactive report. Create an Interactive report Generate an Interactive report with AI (Beta) Interactive report dimensions Interactive report metrics About published and draft versions of a report Report types in Interactive reports Select a report currency Use filters in your reports

	Use key features Review these articles to learn how to visualize, share, and manage your reporting data. Create charts in Interactive reports Export, share, or copy an Interactive report Use flags in Interactive reports Schedule Interactive reports and set delivery options Report on Ad unit hierarchy Additional settings

	Video resources Use these articles to learn how to track video ad performance and troubleshoot VAST errors. Report on video ads Report on VAST errors Understand Video Solutions report metrics

	Additional features and tools Review these resources to learn about Premium reporting features, such as Data Transfer, and external integration via Data Studio. Access Premium reporting Ads traffic navigator Data Transfer Data Studio