For people who pay extra to buy clothing that features brand logos, why?

submitted 4 days ago by

edited 4 days ago

I’ve never really understood the appeal of paying more for a shirt just because it has a brand like Nike or Adidas or something with another brand that sells a product printed across it when a plain, unbranded one costs less.

If you think about it, walking around wearing a giant logo is basically acting as a walking billboard for that company. Usually, if a company wants to advertise on a billboard, they have to pay for the space. But with branded clothes, people not only provide the advertising space for free, they actually pay extra for the privilege.

It feels a bit backwards to me. For those of you who prefer branded clothing, what makes it worth the extra cost for you?

Edit: I’m not speaking of sports equipment. Just clothing you would wear to the movies, the store, etc.

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CombatWombat

he/him 4 days ago

I’m assuming when you say “sports equipment” you mean for players, rather than fans, but if I’m wrong about that you can safely ignore me.

I like being a big billboard for my favorite sports teams because other fans stop me and talk to me about my team, the league, and the sport. It’s like socializing on easy mode. I was wearing a Sounders jersey in Vienna and a group of guys stopped me to ask how Andreas Ivanschitz was doing for us, and it was the most genuine interaction I had with an Austrian on my whole trip.

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