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it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605aa0dbe3bbbe43bf70ec84/c58d3c24-8d26-4aa6-bfa0-b5a8af2aa31c/kk-sweet+tooth-200.jpgWhatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605aa0dbe3bbbe43bf70ec84/9fa921e8-25a5-475c-8480-6164b06a7b36/kk-think+about+it-in+situ.jpgWhatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605aa0dbe3bbbe43bf70ec84/dd3b00e7-4a99-4cc2-8cea-4d83c17acc3c/kk-melts-200.jpgArt direction: Paul Renner https://images.squarespace-cdn.com/content/v1/605aa0dbe3bbbe43bf70ec84/852454e5-b694-40f7-b0e0-100219040651/Head-Transplant_PECULIARBOOKCLUB_POSTERS_PSIZE-2+copy.jpgWhatever it is, the way you tell your story online can make all the difference. 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tell visitors even more about IBM’s role in Apollo 11 and space exploration, we surrounded the moon with a museum featuring living rooms from every decade. People could gather around TVs just like they did in 1969 and watch IBM’s story. They also created another Instagrammable backdrop.