Redesign of SWIX ski poles, as part of a broader identity refresh for SWIX, Norway’s leading manufacturer of winter sports equipment. A much larger, reworked SWIX logotype takes centre stage and is accompanied by a streamlined information system, featuring a new typeface created especially for SWIX in collaboration with Displaay Type Foundry. All work designed in partnership with ANTI, Oslo.
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SWIX ski pole identity system
SWIX
2025
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