From the very start, back in the 1990's, we knew we were creating a web site that screamed "update me" and "make me modern"...while very much needing to stay simple, tethered to what seemed to many to be too primitive to be practical. A large part of this is knowing our clientele well, knowing they haven't the money to go buy a new computer every time there's a new browser version, hearing (as we still here frequently today) thanks for keeping our site mostly a group of lists. By not having to load in bells, whistles, graphics, and all sorts of things others insist upon, we've stayed inclusive of everyone. That's important to us, and always has been. And, as a practical matter, it's really silly to exclude some of one's customers...what kind of business thinks that's smart?
But, as technology has marched on, the balance of what any machine hooked up and viewing the internet can do has shifted. Change is the only real
status quo, and smart business also understands these things. If you're here and reading this, your machine, by definition, MUST do more than a 1998 or 2005 computer could do. Your browser will handle more. You very probably have more RAM and a faster CPU. (Yes, I worked with companies that made computer chips, and was very much a part of that creation, so as an electrical engineer, I've never been blind to technological progress.)
So, having watched time march on, we're going to start today the gradual process of adding some pictures to some audio listings on our web site, on the very pages showing the lists of items. For the moment, we're using a lot of what we've had in our files since the first picture for The Sirens Of Time came to us from Big Finish. We are already aware not everything lines up perfectly, but we're committed first to try to get things on the page, then to see what's involved in polishing it up.
Our thanks, certainly, to Big Finish Productions, for resuming availability of picture files, letting us start with a quality image.
We're looking still to re-size things so loading isn't a huge issue. 265 releases and counting, that could mean over 300Mb of size for the pictures, just for that page containing the main Doctor Who audio series, and that still will tax some machines for customers we know about. So, part of our slowness in reviewing this is trying to be considerate of loading times.
If you find a loading issue, please tell us!! The sooner we know, the sooner we can correct things or try some other things out. If you can't view the revised pages, they're worthless! For all we're trying to add here, this is about you, the customer.
But, if we do this right, you should still be able to view the page with relatively good speed, still do a text search that many of you have told us is so very important, and the in-page picture references should be an added help to making sure you're making the right purchase choices.
Please do understand, we're carrying more titles actually in stock in the physical audios range than anyone else in retail. Coding here is still done by hand, without someone special hired to be a webmaster. We've written and developed our site, and we've also been the ones to do the ordering, balance inventory to keep items in stock in healthy quantities after others sell through, take your orders by phone and e-mail, pack the boxes, and even say hello to postal carriers as they daily take your parcels around the globe. So, if this is not an instant upgrade, it also isn't forgotten, and it will be done with the same care as we aim for in all we do, now coming up on our 44th anniversary in business, and our 41st full year carrying Doctor Who merchandise.
Again, we know already there are things we need to correct later. Images already don't line up perfectly, one to the next. For now. First things first.
As for e-commerce, we're still not going there soon. Security of customer information is simply too important, and we're very well aware of some persistent people looking to our site to provide them information they should never get from us. Aware as we are of other specialty retail sites being abused in the past, regardless of our interests, it's not in your interests for us to take chances with security. For every security enhancement, there's eventually always a hack. The amount of customer info compromised from our web site is zero. We're intent on keeping it that way. And we have enough technical expertise to understand if a truly bulletproof e-commerce option at an affordable price comes along. So far, nothing is even close, in spite of what may be believed.
Yes, we're still here. Yes, we're still taking care of business and helping customers and providing value and quality. Yes, the web site is still updated often, reviewed daily, and the primitive look and feel will still probably remain a while longer. But, as we review a chunk of what we've listed, with pics from The Source available again, and with the progress of technology that is the internet, it's time to tweak things a bit. And, we decided it was better to let you know that's started than to have you wondering what might be going on.
As always, thank you for your support.
Michael Salvo (& Patty Cryan)
Mike's Comics
http://www.mikescomics.com