Interesting Job Opportunity
Via the divine Ms Heidi D at PW Beat. Wizard Magazine's looking for a new EIC.
One of the things is they want somebody with 8 years of experience.
Eight years? That's an interesting number. Why not 5? Why not 10?
Sequential Tart is Eight Years Old. This means that all of the remaining Founding Tarts are eligible. (Mwhahahaha!)
SPECIFIC RESPONSIBILITIES INCLUDE:
• Acting as a Brand Manager for Wizard Entertainment’s publications to all aspects of the company, as well as with all partners and stakeholders, with an empathetic knowledge of editorial’s role in helping each area to reach its individual and collective goals
I can put foot to ass when needed. I can also pass the chocolates and kleenex as needed.
I'm also a good sounding board and brainstormer.
I've also (as you'll see) got some very different (from anything else Wizard has tried previously) ideas about how to reinvigorate the brand and increase overall "mindshare" in the market.
• Consistently position Wizard Entertainment as a thought leader in its respective marketplaces, within its diverse communities as well as to outside media
Wait a minute. Part of the problem with Wizard Entertainment is that it's not a "thought leader", it may have been at one time, but every time I try glancing through an issue, it's loaded with Lowest Common Denominator locker room humor. And the interviews are real "softball" questions. The articles are puff pieces. The same goes with InQuest and ToyFare, and to a slightly lesser extent, Anime Insider.
Moreover, none of these publications are aimed at "diverse communities". They are all aimed at males ages 13-25 (or men who still act like they're 13 years old.)
Right now from where I sit (reference desk of an academic library) I can pull up all sorts of marketing research that indicates that women tend to buy more books and magazines than men, that women are now the majority buyer for SF-Fantasy novels, and that the fastest growing sector of comics sales is in bookstores, and that's largely driven by teen-aged girls buying Manga.
So, step one of my plan would be to actually add some diversity of content and coverage to all of the above publications, in order to capture the female dollar (really, it's just as green as the boy dollar0< increase "mindshare", and revitalize the brand by appealing to a much broader base.
• Facilitate/moderate public events that Wizard Entertainment sponsors and/or hosts in conjunction with other sponsors or content providers
I was captain of my debate team in High School. Getting on stage is no problem.
I also belive that the strongest powerbase is built through consensus, not dictating terms. Wizard Entertainment has shot itself in the foot several times with extremely arrogant behavior in the last decade. I'd work to build bridges between Wizard Entertainment and other large entities such as CCI, all the better to increase the overall exposure to all of Wizard's products.
• Proactively represent Wizard Entertainment at events/forums to ascertain trends, develop content ideas
After I have the first cup of coffee, the brain wakes up and is raring to go. Content ideas will not be a problem.
And, as mentioned above, I'm already hip to major market trends involving the female dollar.
• Insure the editorial mission and distinct messages of the various publications are achieved
As mentioned above, I certainly don't see any distinct messages in Wizard's publications. They are all slightly different spins on LCD locker-room humor, combined with naked attempts to hype a quick buck.
I'd set all of these publications to really digging deeper and exploring the wealth of possiblities offered by their respective niches instead of slapping a new wrapper on pretty much the same stuff ad-nauseum, ad infinitum.
• Oversee the entire online and print editorial process, ensuring that all publications are produced within budget and timelines
On time and on budget has been the entire story of the award winning Sequential Tart. (And we didn't give those awards to ourselves, either.)
• Strategize, develop and manage all content creation for print, web and other rich media
Can do. Do do (heh, I said do do! -- see, I wouldn't strip out all the LCD humor, honest) for the past 8 years. I don't have any experience with print, but that's what my teammates are for. Giving a hand up.
• Proactively engage and manage both internal and external writing and journalism staff
We do a lot of that at ST.
• Draw positive attention to the publication through excellence in journalism, editorial content, print quality and overall media
I will draw positive attention by finally creating some excellence in journalism, some thought provoking editorial content, and outreach that is truly diverse.
Comics are for everyone.
Wizard should be, too.
Change or die.
In the meantime, when the cover letters and resumes from Internet Jesus and Internet Jesus's Mother come in? No that wasn't me. ;)
One of the things is they want somebody with 8 years of experience.
Eight years? That's an interesting number. Why not 5? Why not 10?
Sequential Tart is Eight Years Old. This means that all of the remaining Founding Tarts are eligible. (Mwhahahaha!)
SPECIFIC RESPONSIBILITIES INCLUDE:
• Acting as a Brand Manager for Wizard Entertainment’s publications to all aspects of the company, as well as with all partners and stakeholders, with an empathetic knowledge of editorial’s role in helping each area to reach its individual and collective goals
I can put foot to ass when needed. I can also pass the chocolates and kleenex as needed.
I'm also a good sounding board and brainstormer.
I've also (as you'll see) got some very different (from anything else Wizard has tried previously) ideas about how to reinvigorate the brand and increase overall "mindshare" in the market.
• Consistently position Wizard Entertainment as a thought leader in its respective marketplaces, within its diverse communities as well as to outside media
Wait a minute. Part of the problem with Wizard Entertainment is that it's not a "thought leader", it may have been at one time, but every time I try glancing through an issue, it's loaded with Lowest Common Denominator locker room humor. And the interviews are real "softball" questions. The articles are puff pieces. The same goes with InQuest and ToyFare, and to a slightly lesser extent, Anime Insider.
Moreover, none of these publications are aimed at "diverse communities". They are all aimed at males ages 13-25 (or men who still act like they're 13 years old.)
Right now from where I sit (reference desk of an academic library) I can pull up all sorts of marketing research that indicates that women tend to buy more books and magazines than men, that women are now the majority buyer for SF-Fantasy novels, and that the fastest growing sector of comics sales is in bookstores, and that's largely driven by teen-aged girls buying Manga.
So, step one of my plan would be to actually add some diversity of content and coverage to all of the above publications, in order to capture the female dollar (really, it's just as green as the boy dollar0< increase "mindshare", and revitalize the brand by appealing to a much broader base.
• Facilitate/moderate public events that Wizard Entertainment sponsors and/or hosts in conjunction with other sponsors or content providers
I was captain of my debate team in High School. Getting on stage is no problem.
I also belive that the strongest powerbase is built through consensus, not dictating terms. Wizard Entertainment has shot itself in the foot several times with extremely arrogant behavior in the last decade. I'd work to build bridges between Wizard Entertainment and other large entities such as CCI, all the better to increase the overall exposure to all of Wizard's products.
• Proactively represent Wizard Entertainment at events/forums to ascertain trends, develop content ideas
After I have the first cup of coffee, the brain wakes up and is raring to go. Content ideas will not be a problem.
And, as mentioned above, I'm already hip to major market trends involving the female dollar.
• Insure the editorial mission and distinct messages of the various publications are achieved
As mentioned above, I certainly don't see any distinct messages in Wizard's publications. They are all slightly different spins on LCD locker-room humor, combined with naked attempts to hype a quick buck.
I'd set all of these publications to really digging deeper and exploring the wealth of possiblities offered by their respective niches instead of slapping a new wrapper on pretty much the same stuff ad-nauseum, ad infinitum.
• Oversee the entire online and print editorial process, ensuring that all publications are produced within budget and timelines
On time and on budget has been the entire story of the award winning Sequential Tart. (And we didn't give those awards to ourselves, either.)
• Strategize, develop and manage all content creation for print, web and other rich media
Can do. Do do (heh, I said do do! -- see, I wouldn't strip out all the LCD humor, honest) for the past 8 years. I don't have any experience with print, but that's what my teammates are for. Giving a hand up.
• Proactively engage and manage both internal and external writing and journalism staff
We do a lot of that at ST.
• Draw positive attention to the publication through excellence in journalism, editorial content, print quality and overall media
I will draw positive attention by finally creating some excellence in journalism, some thought provoking editorial content, and outreach that is truly diverse.
Comics are for everyone.
Wizard should be, too.
Change or die.
In the meantime, when the cover letters and resumes from Internet Jesus and Internet Jesus's Mother come in? No that wasn't me. ;)