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Marketing isn’t just adopting AI. It’s being rebuilt around it.
The role of marketing is becoming less about managing campaigns and more about designing systems — systems that combine human judgement with AI, adapt continuously – and connect strategy, creative, media and measurement.
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Maybe We’ve Misunderstood Agentic Commerce
Recent research from Gartner suggests consumers don’t want AI to make autonomous purchases - they want AI to help them make informed and frictionless purchasing decisions.
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Marketers Aren’t Choosing AI Models. They’re Choosing Systems.
The organisations that create the greatest value from AI won’t necessarily be those with access to the most advanced model. They’ll be the ones that redesign how marketing works.
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Marketing as a System: Five Strategic Shifts for the AI Era
Marketing communications strategy has always evolved alongside changes in consumer behavior, innovations in technology and evolutions in media. Hera are five shifts I believe marketing communications strategists should be thinking about.
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The Strategic Intelligence Gap
A recent article by David Armano on The Intelligence Wealth Gap got me thinking – David’s work is nothing if not thought-provoking! – and gave language to something I’ve been cogitating … and experiencing in the workplace. The thought that he framed so eloquently is that AI is creating…
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OpenAI’s first hardware device leaks …
OpenAI’s first hardware device is reportedly not a phone, glasses, or a laptop. It is shaping up as a portable, screenless ChatGPT speaker with cameras, sensors, GPT-Live voice, and movement. According to reports, the device is meant to feel like a physical ChatGPT: rechargeable, movable around the home, able to…
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Beer Turnstile lets partygoers travel home free on Metro
Carnival in Rio is exuberant and outrageous. With two million people attending each day, Rio becomes a place where anything goes and alcohol flows. Drink-driving incidents increase by 50% during the period. To live up to their ‘Don’t Drink and Drive’ effort, Antarctica Beer decided to help carnivalgoers get home…
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2013 Trends – Consumer :: Media :: Technology
2013 Trends :: Consumer : Media : Technology from Savannah Strategies
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The Future of Communications
This is a presentation I gave in Mombasa, Kenya, as part of the Marketing 2030 Festival
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Francis Anderson 