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Profile
Built brands, teams & processes across two decades. Now integrating AI into everything.
Co-founder and Co-CEO of HDCM, a Munich-based creative studio directing brand, CMF and 3D visualisation for Accell Group and others. Built the studio from three to nine people. Twenty-five years across industrial design, digital product, advertising and brand — from hand-coding alpinestars.com in 2001 to leading the studio's adoption of AI-assisted ways of working today.
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Experience
HDCM GmbH
2016 — Present
Munich
Co-CEO &
Founding Partner
Founding Partner
- Co-founded and grew the studio from three to nine people over ten years.
- Creative lead for CMF and 3D visualisation across Haibike, Ghost, Lapierre, Winora and Raleigh.
- Introduced advanced 3D visualisation and modern digital workflows across CMF development and client approvals.
- Delivered graphics for Hero MotoCorp including the livery for their Dakar Rally race bike.
- Full P&L, team leadership and client delivery responsibility.
Founder
- Independent software product — data tools and calculators for the German market. Live at de-data.de.
DERESTRICTED
2000 — Present
Online
Founder
- Independent media platform — motorcycle, MTB and bike design culture. 150–250k monthly page views at peak, ~2M annual views, ~400k followers.
- Editorial direction and community building. Now @derestricted on Instagram.
BMW Motorrad
2015 — 2016
Munich
Freelance Designer
- BMW G310 Concept Stunt, Mi:5 S1000R and BMW HP4 RACE.
KISKA
2007 — 2015
Salzburg
Creative Director /
Senior Designer
Senior Designer
- Creative lead for KTM and Husqvarna motorcycle CMF, graphics and Powerwear — concept through production.
- Print, video and digital campaigns across both brands.
Leo Burnett
2005 — 2007
Frankfurt
Senior Interactive Designer
- Interactive design lead on the Marlboro racing account. Contributed to winning pitches for Harmon Kardon and others.
Fox Head Inc.
2004 — 2005
California
Interactive Creative Director
- Designed and developed foxracing.com and product microsites. Creative direction across catalogues, POP and the San Diego show exhibit.
Alpinestars
2001 — 2004
Italy
Designer &
Online Content Manager
Online Content Manager
- Hand-coded three successive versions of alpinestars.com solo. Advertising, catalogues and apparel design.
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Capabilities
Leadership
- Co-CEO / Founding Partner
- Team building & development
- P&L ownership
- Client relationships
- Process design
Creative Direction
- Brand strategy & identity
- CMF direction
- 2D & 3D visualisation
- Real-time 3D visualisation
- Unreal Engine
- Motion Graphics
- Blender
- Photography
AI & Digital
- AI-assisted creative workflows
- Digital process modernisation
- EN native · DE / FR / IT
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Education
Sheffield Hallam
BA (Hons) Industrial Design & Technology
1996–1999
Aiglon College
1993–1995
Charterhouse
1990–1993
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Instagram
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Contact