The job title stayed. The job didn’t.
Ask someone their job title and you’ll get the same answer they’d have given five years ago. Ask what they actually do all day, and the answer has quietly transformed. Drafts that took a morning now take minutes — what’s left is judgment: what to keep, what to cut, who it’s really for. Meetings that existed to move information are disappearing, because the information moves itself now. The people thriving through this shift aren’t the ones who memorised the most new tools. They’re the ones spending the recovered hours on the part of the job only a person can do.
